Key Account Manager - Asia

Maintain and grow business at key accounts/customers by developing appropriate contacts within the organisation (purchasing, technical, marketing). This may include contacts in multiple countries and efforts to develop and negotiate sales which may ultimately be delivered in another geographic territory.

Develop key account plans for designated customers and liaise with sales people in other territories as required. Act as the prime link into the key customer. Key customers will often be the larger multi-national customers where there is multi-regional business requiring broad coordination. Develop and coordinate regional or global price lists. Be viewed as the authority at the Key Account both internally and by the customer.

Develop new business by identifying potential sales opportunities and by following up new leads and sample requests. Negotiate the best achievable commercial agreements for product sales to achieve budget/sales targets and in line with business, marketing, and pricing policies. Expand the contact base at senior multi-functional levels.

No direct line management but there is a need to provide coaching for less experienced sales representatives in order to develop their commercial and selling skills. Provide joint visits if required.

Report regularly on business (e.g. C4C visit reports) in the designated markets and regions, identifying any threats or opportunities as they arise. Identify and implement improvement plans. Gather data on market prices and competitor behaviour and feedback to the relevant Sales & marketing teams.

Visit customers in order to explain, promote and recommend Croda products within designated markets and regions. Coordinate projects and development work with customers. Ensure all customer issues/complaints are actioned within Croda and responses fed back to customer.

Liaise with all necessary Croda functions (e.g. sites, supply chain, finance, PAD) to ensure all requirements (customer & Croda) are fulfilled from order receipt to cash collection.

Update sales forecasts as required and provide an annual budget for the territory or key accounts.

Assist in the promotion of new and existing products by attending exhibitions and undertaking marketing projects as directed by sales management.