Junior Social Media Executive

Join the Bacha Coffee team

Great ideas start with coffee, Bacha Coffee starts with you. We are headquartered in Singapore with coffee rooms and boutiques in Europe and Asia currently. We are expanding aggressively to achieve a worldwide presence in the upcoming months...

Bacha Coffee specialises in 100% Arabica coffees and provides customers with a unique opportunity to travel the world through their cup by exploring harvests from over 30 of the most well-reputed coffee producing countries. Even our distinctive fine blended, fine-flavoured and naturally decaffeinated coffees are produced using only 100% Arabica beans to give coffee lovers the widest choice, without ever sacrificing quality or flavour.

The qualities that have made Bacha Coffee a legendary brand around the world also make us a great place to work: innovation, creativity, passion, and excellence.

Job Description

We are growing the Social Media team in a time of exciting continued global expansion, and you will have a platform to gain valuable experience and be challenged to think strategically as well as execute in an effective manner on a global level. You will be working with an energetic and dynamic team with opportunity for career growth and deliver impact with guidance from leaders with strong industry experience.

We are looking for a dynamic individual to become the bridge between Bacha Coffee's online community & content and the MarComs team, by building relationships with the online audiences through content engagement and moderation across a multitude of online platforms (Instagram, Facebook, Youtube, Google, Red, etc) on a global level. The ideal candidate would have impeccable problem-solving skills, listen and report online conversations from current/aspiring brand consumers and have excellent communication, with the support of his/her superior(s).

Primary Relationships

The position works within the Social Media Team, with the occasional support of the Customer Care and Content departments.

The position will have dual reporting to the Assistant Social Media Manager and Social Media Strategist.

Outside the organization, the position coordinates primarily with the brand's online audiences on all social media channels as well as 3rd parties including agencies, content creators, etc.

Responsibilities

• Engage with all mentions and reposts to continue building a strong sense of community with the brand's audiences.
• Answer all customer queries on social media platforms in a timely manner and, where appropriate, transfer customer's request to the Customer Care department to obtain specific information and escalate cases if needed.
• Monitor daily/weekly/monthly performance on key operational metrics and execute timely interventions to ensure Customer Care matters are resolved.
• Identify any challenges, gaps and opportunities in current Community Management SOPs and proactively suggest appropriate improvements and solutions to address them.
• Liaise with the agency in charge of China social platforms (WeChat, Douyin, Weibo and Little Red Book) to be on top of online conversations.
• Support influencer partnerships through profile selection, outreach, logistics, coverage report and database management for all Bacha Coffee markets.
• Develop engaging and brand-aligned captions tailored to various platforms and audiences to adapt tone of voice appropriately across all channels while maintaining consistency.
• Support the social media strategy by assisting in the planning and rollout of content across all global platforms.
• Create social media reports on performance of content and campaigns.

Requirements

• Strong interest and knowledge of social media platforms.
• Good customer care and excellent communication skills.
• Display strong willingness to learn and grow.
• Able to work under pressure and tight timelines.
• Experience dealing with local and international markets and customers is a plus.
• Fluent both written and oral in English; proficiency in other languages would be a plus.

Bacha Coffee is an equal opportunity employer. Only shortlisted candidates will be notified.