Junior / Senior Marketing Executive

About the role

We are looking for a hands-on Junior / Senior Marketing Executive to drive campaign execution from brief to launch. You will work with our campaign leads, creative team, and outlets specialist to bring every seasonal launch and brand campaign to life across social, in-app, in-store and influencer channels.

This is a doing role with real ownership: you will run campaign timelines, create and coordinate content, manage influencer relationships, and see your work in the hands of customers every month.

KEY RESPONSIBILITIES

Campaign Execution

. Execute integrated marketing campaigns end-to-end across digital and offline channels: coordinate timelines, brief designers, track deliverables, and ensure on-time launches.

. Coordinate promotional mechanics across the app, in-store displays, social media, CRM/EDM and influencer activity, working with our outlets team to ensure accurate in-store setup.

. File post-campaign reports covering performance, learnings and recommendations.

Social Media & Content

. Plan and produce content for Instagram, TikTok and other platforms: content calendar, shooting, editing, captions and scheduling.

. Grow engagement through trend-aware, brand-right content and community interaction.

. Support content needs for campaigns, outlet openings and events.

KOL & Influencer Marketing

. Own the influencer pipeline: sourcing, outreach, negotiation, briefing, content approval and performance tracking.

. Build and maintain our creator roster across tiers, with clear records of rates and results.

Analytics & Optimisation

. Track and report campaign and channel performance metrics.

. Turn data into recommendations: what to repeat, what to change, what to stop.

Brand & Market Awareness

. Monitor competitor activity, category trends and emerging channels.

. Propose ideas that strengthen our brand positioning and customer engagement.

REQUIREMENTS

. [Junior] 0 to 2 years of marketing experience. Fresh graduates with strong internship experience or a genuine content portfolio are welcome.

. [Senior] 3 to 5 years of marketing experience in campaign execution, social media or brand marketing.

. Diploma/Degree in Marketing, Business or a related discipline.

. Hands-on content capability: you can shoot, edit and write for social platforms (CapCut or similar editing skills valued).

. Experience managing influencer or KOL collaborations.

. Strong coordination skills: you keep multiple workstreams on track and communicate proactively when timelines are at risk.

. Comfortable with data: you can read campaign metrics and explain what they mean.

. Experience in F&B, FMCG, retail or lifestyle brands is advantageous.

. Proficiency in Adobe Photoshop, Illustrator or Canva is a bonus.

. Genuine interest in the F&B and bubble tea space, and active on the platforms our customers live on.