Key Responsibilities
Social Media Management (Primary Responsibility)
- Post and schedule content across social media platforms
- Write basic captions and suggest simple content ideas
- Capture photos and short videos during on-site visits
- Monitor and respond to comments and direct messages
- Perform basic optimisation such as posting timing and hashtag usage
Content Coordination
- Coordinate bookings for photographers and videographers
- Organise content shoots and logistics
- Prepare shot lists based on line manager direction
- Ensure creative assets are delivered on time
- Maintain and organise the content library
Campaign Execution & Coordination
- Publish promotional materials across digital platforms
- Distribute campaign assets to outlets
- Update promotions on delivery platforms
- Follow up with outlets to obtain promotional setup photos
- Track basic campaign performance
In-Store Marketing Support (Execution)
- Send final artworks (prepared by design freelancers) to printers
- Ensure marketing materials are delivered to all outlets
- Assist with checking installation where required
- Update line manager on outlet readiness and execution status
Menu Launch & Promotion Support
- Upload new menu visuals and content
- Post teasers and launch-related social media content
- Coordinate influencer arrangements initiated by line manager
- Distribute promotional kits to outlets
Delivery Platform Management
- Update menu photos on GoFood, GrabFood, and ShopeeFood
- Upload banners, promotional visuals, and promo codes
- Track and monitor promotion activation
Reporting
- Prepare monthly social media performance reports (followers, engagement, top posts)
- Compile promotion redemption data provided by line manager or delivery platforms
- Share basic customer observations and feedback
Requirements
- Degree in Marketing, Communications, Business, or related field
- 0-2 years of relevant experience fresh graduates are welcome
- Basic knowledge of social media platforms and content posting
- Organised, detail-oriented, and able to coordinate multiple tasks
- Willingness to perform on-site visits when required
- Basic photo or video capture skills are an advantage
