Junior Brand & Content Associate

ABOUT PURE FORM VENTURES, INC. 

Join Pure Form as we build the future of wellness in Southeast Asia. 

We've grown into the top supplement brand by making science-backed wellness more accessible through thoughtfully formulated products. Today, we're expanding across ASEAN with our regional headquarters in Singapore—bringing our vision to millions more.

But we're not just building a supplement company.

We're building a lifestyle brand that champions progress and holistic wellness. We believe the habits people practice every day shape the lives they live, and our mission is to help them supplement the good.

If you're excited by ambitious goals, high standards, rapid growth, and the opportunity to build an iconic consumer brand from Southeast Asia—for the world, we'd love to meet you.

ROLE OVERVIEW

Pure Form is looking for a Junior Brand & Content Associate based in Singapore to support the planning and execution of content and brand communications across the Singapore market.

Working closely with the Brand & Content Strategist, you'll help bring our brand to life through engaging content across social media, eCommerce, and digital marketing channels. This role is ideal for a creative storyteller and strong copywriter who enjoys creating content that educates, inspires, and connects with consumers.

You'll play an important role in shaping how consumers experience Pure Form in Singapore—transforming scientific wellness into engaging stories, building local relevance, and creating content that drives both trust and growth. If you enjoy combining creativity with execution in a fast-paced environment, this role offers the opportunity to make a visible impact on one of Southeast Asia's fastest-growing wellness brands.

If you're passionate about wellness, social media, and creating content that people genuinely enjoy, we'd love to hear from you.

KEY RESPONSIBILITIES 

1. Content Creation & Copywriting

• Write engaging, on-brand copy for social media, email, CRM, digital ads, and marketing campaigns.
• Develop captions, scripts, content hooks, headlines, and short-form video concepts for TikTok, Instagram, Facebook, and other digital platforms.
• Translate scientific, nutritional, and wellness information into clear, relatable, and consumer-friendly content.
• Adapt regional campaign messaging into content that resonates with Singapore audiences while maintaining brand consistency.
• Develop content that balances education, community engagement, and conversion across different stages of the customer journey.
• Ensure all content reflects Pure Form's brand voice, visual identity, and messaging standards.

2. Content Production & Execution 

• Execute monthly content calendars and campaign deliverables in collaboration with the Brand & Content Strategist.
• Coordinate with designers, photographers, videographers, creators, healthcare professionals, and external partners to ensure timely delivery of content.
• Support product launches, campaigns, seasonal activations, and brand initiatives through compelling content execution.
• Assist in content shoots, production planning, and asset organization when required.
• Coordinate content production timelines to ensure campaigns launch smoothly across all digital channels.
• Support content shoots, creator sessions, and production planning where required.

3. Social Media Growth & Trend Monitoring 

• Stay updated on Singapore social media trends, platform updates, and emerging content formats.
• Contribute to the growth of Pure Form Singapore's social media presence by creating engaging, platform-native content that increases reach, followers, and community engagement, particularly on TikTok.
• Proactively recommend timely content ideas and social trends that align with the Pure Form brand.
• Support community engagement initiatives through content creation and social-first storytelling.
• Assist in maintaining a consistent brand voice across all digital channels.
• Identify opportunities to experiment with new content formats, platform features, and emerging trends to continuously improve engagement.

4. Content Operations & Coordination

• Maintain organized content calendars, production trackers, and asset libraries.
• Coordinate content approvals and ensure projects are delivered on schedule.
• Support creator, influencer, and healthcare professional collaborations by preparing content briefs and coordinating deliverables.
• Track content performance and identify opportunities for continuous improvement.
• Maintain consistency across social media, eCommerce, CRM, and other customer-facing content touchpoints.
• Turn content performance insights into actionable recommendations for future campaigns.

WHO YOU ARE 

• Based in Singapore with 1–3 years of experience in content creation, copywriting, social media, or digital marketing. Fresh graduates are encouraged to apply. Internship, freelance, campus organization, or personal project experience in content creation, copywriting, social media, or digital marketing is highly valued.
• A strong storyteller with excellent copywriting and communication skills
• Passionate about wellness, lifestyle, and creating content that genuinely connects with people
• Experienced creating content for TikTok, Instagram, Facebook, and other digital platforms
• Strong understanding of Singapore consumer behavior and local social media trends
• Comfortable translating technical or scientific information into engaging, consumer-friendly content
• Organized, proactive, and able to manage multiple projects in a fast-paced environment
• Experience in wellness, supplements, beauty, healthcare, or other consumer brands is a strong advantage
• Familiarity with Shopify, Shopee, Lazada, TikTok Shop, Canva, CapCut, Adobe Creative Suite, influencer marketing, or UGC campaigns is a plus

WHAT YOU'LL LOVE ABOUT WORKING HERE 

• You'll shape how Pure Form shows up daily across social and digital platforms.
• The opportunity to turn everyday content into meaningful brand stories.
• A role that balances strategic ownership with hands-on execution.
• Close collaboration with Brand, Marketing, and Design teams.
• An environment that values clarity, consistency, and thoughtful storytelling.
• The opportunity to help build one of Southeast Asia's fastest-growing wellness brands from the ground up.
• A leadership team that believes in progress, not perfection — and supports your growth as you grow the brand.
• A company that truly lives its philosophy: Supplement Progress — in our people, our systems, and our way of work.