Company Description
Publicis Groupe is not just a company you work for; it's a platform for you to take your talent to the world.
If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.
Go ahead, the world is waiting.
Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.
Overview
Role Summary
As a Junior Analyst, you'll measure, translate and prioritise data-driven insights to inform product and campaign decisions. You will build dashboards and experiment analyses, track model and feature performance, and partner with engineers and data scientists to turn analysis into measurable business impact.
Responsibilities
- Produce and maintain model performance tracking dashboards, experiment tracking, and feature-usage reports to surface actionable insights.
- Conduct A/B test analysis and uplift measurement to evaluate product and campaign changes.
- Translate data into clear recommendations and prioritised next steps for product, growth and strategy teams.
- Collaborate with engineering and data teams to operationalise metrics, ensure data quality and enable reproducible analyses.
- Support ad-hoc and recurring analyses to measure business impact and inform roadmap decisions.
- Document methods, assumptions and results; present findings to stakeholders in concise, non-technical terms.
Qualifications
- At least up to 1 year experience; or recent graduate in statistics, economics, data science, computer science, or related field.
- Strong foundation in SQL for data querying.
- Basic understanding of AI/ML concepts and model evaluation (exposure to predictive models or experimentation is a plus).
- Proficiency in data visualization (Tableau, Looker, Power BI, or similar) and ability to define clear KPIs.
- Strong analytical thinking, attention to detail and ability to communicate insights clearly.
- Comfortable working with cross-functional teams and learning fast in a product-focused environment.
- Experience with Python/R for analysis, or familiarity with experiment platforms and feature-flagging systems will be a plus.
- Prior internship or project work involving A/B testing, analytics or dashboarding.
- Interest in marketing technology, personalization or campaign measurement.
