IT & Marketing Director - Job Scope

1. Strategic Leadership

• Develop and execute the company's combined technology and marketing strategies to support business goals.

• Align IT and marketing initiatives with overall organizational direction.

• Lead digital transformation and brand growth across all platforms.

2. Information Technology (IT) Responsibilities

A. IT Strategy & Planning

• Oversee long-term IT planning, system upgrades, and digital infrastructure.

• Evaluate and implement new technologies to improve efficiency and security.

B. IT Operations & Management

• Manage IT teams, vendors, and service providers.

• Ensure reliable network systems, hardware, software, and cloud solutions.

• Oversee data protection, cybersecurity, and compliance with industry standards.

C. Digital Systems Development

• Lead development/maintenance of company websites, apps, and digital platforms.

• Ensure integration between marketing tools (CRM, automation tools, analytics) and internal systems.

3. Marketing Responsibilities

A. Brand & Marketing Strategy

• Develop and execute marketing plans, brand strategies, and campaigns.

• Ensure consistent brand messaging across all channels.

B. Digital Marketing Leadership

• Oversee SEO, SEM, social media, email marketing, and digital advertising.

• Optimize online presence and customer experience.

• Implement and manage marketing automation systems.

C. Content & Creative Direction

• Direct creative teams to produce high-quality content, visuals, and promotional materials.

• Ensure all content aligns with brand identity and business goals.

D. Market Research & Analysis

• Analyze market trends, customer insights, and competitor data.

• Use analytics (Google Analytics, CRM reports, etc.) to measure campaign performance and adjust strategies.

4. Cross-Functional Leadership

• Collaborate with Sales, Operations, HR, and Management to align technology and marketing objectives.

• Support product development and customer experience improvements.

• Train teams on digital tools and brand guidelines.

5. Financial & Administrative Oversight

• Manage IT and marketing budgets.

• Review contracts, technology purchases, and marketing vendor agreements.

• Track ROI of campaigns and IT investments.

6. Innovation & Digital Transformation

• Lead initiatives in automation, AI integration, and data-driven decision-making.

• Explore new marketing technologies (MarTech) and emerging digital trends.

• Drive e-commerce or digital revenue strategies (if applicable).