With over a century of heritage, Alpecin stands as one of Germany's most iconic personal care brands. Since 1905, we've led the way in men's hair sciencecreating solutions that go beyond cosmetic claims to deliver real, tangible results. Backed by patented innovations and a legacy of scientific rigour, Alpecin addresses some of the most critical male grooming concerns: hair loss, grey hair, and scalp health.
Our commitment to science is matched by a bold, challenger mindset. From pioneering the category-defining Caffeine Shampoo to sparking global conversation with our headline-making campaign, Doping for Your Hair, Alpecin continues to push boundaries in a space where many play it safe.
We're now seeking a strategic and ambitious International Brand Manager (Junior/Mid-level) to lead Alpecin across Hong Kong, Taiwan, and Southeast Asiasupporting both core growth markets and emerging opportunities across the region. You'll be the driving force behind Alpecin's next chapter, expanding reach and relevance while preserving the brand's legacy of science, performance, and credibility.
What You'll Do:
- Drive Alpecin's brand strategy across Hong Kong, Taiwan, and Southeast Asiatranslating global objectives into market-specific roadmaps that build both awareness and long-term brand equity.
- Lead campaign localisation and developmentworking with creative and media partners to adapt global assets, create culturally relevant content, and ensure fit-for-channel execution across TV, digital, social, influencer, and other key media platforms.
- Lead consumer understanding effortsidentify behavioural drivers, grooming concerns, and media habits across key markets, with a focus on uncovering shared insights that enable regional campaign relevance and efficiency.
- Steer integrated marketing plansdevelop full-funnel activation strategies that drive awareness, education, and sales uplift, ensuring campaigns are consistent with Alpecin's positioning and resonate across diverse media environments.
- Manage brand budgets and media planningdevelop and monitor annual brand budgets by market, ensuring effective investment allocation and maintaining agreed media ratios to drive campaign impact and brand growth.
- Safeguard brand communication and regulatory complianceensure all brand materials meet local regulatory standards and align with Alpecin's scientific claims, brand tone, and visual identity across all markets and channels.
- Collaborate with external agencies and internal cross-functional teamslead day-to-day coordination across creative and media partners, while working closely with Sales, Regulatory, and Supply Chain to ensure seamless campaign execution and brand alignment in every market.
- Scope and ownership will be calibrated based on seniority, with appropriate guidance and support provided for Junior-level appointments.
What You Bring
- An ambitious brand marketer with 2-5 years of experience in FMCG or healthcare, ready to step into a role with regional impact and strategic ownership.
- Candidates with fewer years of relevant experience may be considered for a Junior Brand Manager role
- A sharp, insight-led thinker with a track record of turning consumer understanding into standout, relevant campaigns.
- Strong experience in marketing communications, media planning, and content development, with a keen eye for detail and creative quality.
- A confident communicator who thrives in multicultural environments and understands how to localise messaging without losing brand consistency.
- Fluent in English and Mandarin.
- Willing and able to travel internationally as needed.
Why Join Us
- Lead a category-defining brand with more than 120 years of history and a global reputation for innovation.
- Be part of a family-owned company with a strong performance culture, long-term vision, and independent spirit.
- Drive growth in some of the most exciting and dynamic markets in Asia.
- Work with a passionate, multicultural team that values fresh thinking, open collaboration, and bold ideas.
- Enjoy a competitive salary package and opportunities for personal and professional growth within the wider Dr. Wolff Group.
Ready to take the lead on one of Germany's most iconic grooming brands Apply now by sending your resume to [Confidential Information].
About Dr Wolff:
Headquartered in Bielefeld, Germany, Dr. Wolff Group stands as one of the largest medium-sized family-owned companies in the German cosmetics and pharmaceutical market. With over 900 employees worldwide, we are now in our fourth generation of family leadership, combining tradition with innovation to drive our global success.
In a world dominated by large multinational corporations, we proudly embrace our unique position as a bold, independent company. We tackle challenges that others shy away from, constantly pushing boundaries and exploring paths that few dare to take. From our humble beginnings over a century ago, we've evolved into a powerhouse known for groundbreaking solutions and innovative products.
At Dr. Wolff, we thrive on being different. Our multicultural team fosters an open, collaborative, and dynamic environment where creativity and bold thinking are celebrated. We are not afraid to question the status quo, and we embrace fresh perspectives to drive our success in global markets.
