IP (Brand) focus scope for the internship: Universal Products and Experiences
To work with partners internally and externally to develop and implement brand campaigns with localized marketing strategies.
- Retail activations through online and offline channels (mall hyper, specialty, department store)
- Media management - mainstream media and/or KOLs
- To assist team and marketing PIC with:
- Coordinate and liaise with all parties - retailers and licensees, vendors, mall partners, etc
- Coordinate all marketing materials, such as retail POP designs, ad templates, retail promotions submission for approvals and execution on-ground
- Coordinate with team on movie premiere (invites)
- Consolidation retail event and licensing program reports
- Assisting in marketing and public relationships efforts
- Management of licensees across marketing plans and ensuring full compliance with Licensors guidelines on all marketing materials
Requirements
- Good interpersonal skills to be able to work with different profiles of people
- Proven ability to manage and prioritize multiple tasks
- Excellent verbal and written communication skills
- Good command of Microsoft office (Excel, PowerPoint)
- Strong communication skills, both written and verbal
- Detail-oriented and organized
- Positive attitude and willingness to learn
