Intern, Corporate Communications & Branding

If you are up for a challenging yet purpose-filled internship, we welcome you to our team! You can expect to develop and hone a holistic set of marketing skills during your stint, ranging from corporate communications, branding, public relations, to digital and offline marketing. If you are a self-starter, we are also happy to have you initiate and lead your own campaigns to strengthen your project management skills.

Key Responsibilities:

1. Content research, creation and management

- Digital and non-digital content: Work with business units/ account managers (AMs)/ vendors (e.g. designers/ copywriters/ translators) directly to develop digital and non-digital content e.g. for website/ social media accounts/ marketing collaterals. May be required to create content from scratch in-house, which includes conceptualising, coordinating with AMs, copywriting/ translation and illustration using Adobe Illustrator/ Photoshop.

- Populate online resource/ Blog page: Manage, plan and develop content/articles/visuals/ videos for NTUC Health blog. Research and recommend topics/ themes as well as objectives and target audience of each content piece e.g. for awareness, to caregivers etc.

- Repurpose content: Support repurposing of blog content for other channels e.g. social media etc where relevant. Duties include converting long form articles into guide books, infographics, illustrations/ visuals etc.

- Testimonial bank: Work with AMs to consolidate all relevant testimonials in the testimonial bank on Google Drive for use across all marketing collaterals and social media platforms.

- Research work: Work with AMs to research on new topics and ideas/ initiatives for content/ proposals etc.

2. Digital Marketing

- SEO: Ensure keywords are up to date and applied across content on all digital platforms including meta descriptions, Alt Text, articles, etc.

- SEM: Drive and execute SEM initiatives/ campaigns that support NTUC Health as well as our different services. This could include marketing ad banners, re-marketing initiatives, creation of landing pages, etc.

- Email Marketing: Drive, create and execute email marketing campaigns to support marketing initiatives across NTUC Health.

- Social Media Management: Work with AMs to brainstorm, plan, and manage content for social media accounts.

- To support any other digital marketing initiatives.

3. Account Management

- Support AMs with the management of business units ranging from health to elder care. Support functions include event management, design, vendor liaisons, and any other administrative tasks.

Qualifications

• Care for societal issues and keen on making a positive difference to society

• Is a self-motivated team player who is adaptable in a fast-paced environment and can multitask

• Can demonstrate good interpersonal and communication skills as well as project management skills

• Is meticulous and detail-oriented

• Love developing new ideas

• Proficient in Google Workspace