Intern – Consumer Value Management (CVM) & Marketing

About ZEGNA

Founded in 1910, ZEGNA is one of Italy's most renowned family-driven luxury groups, now listed on the NYSE. Rooted in over 115 years of craftsmanship and innovation, ZEGNA designs, creates, and distributes luxury menswear and accessories, alongside brands within the group including Thom Browne and Tom Ford.

With more than 550 points of sale across 80 countries and over 7,000 employees worldwide, ZEGNA blends heritage with modern innovation. We are proud of our people and seek individuals who share our passion for excellence, authenticity, and forward-thinking creativity.

Role Overview

This internship offers hands-on exposure to consumer engagement strategies and marketing within a luxury retail environment. The intern will support initiatives aimed at strengthening consumer relationships, driving store traffic, and enhancing overall brand experience.

Key Responsibilities

CVM & Database Management

• Segment Databases: Group clients by spending tiers and purchasing behaviours.
• Build Target Lists: Generate client leads for retail team outreach.

Campaign & Event Support

• Coordinate Outreach: Track store follow-ups for targeted marketing campaigns.
• Assist VIP Events: Organize guest lists, RSVPs, and event logistics.
• Facilitate Gifting: Manage execution for seasonal and birthday client gifts.

Reporting & Analytics

• Track Campaign ROI: Measure sales performance from direct marketing efforts.
• Compile Weekly Reports: Deliver regional database growth and behavior updates.
• Analyze Competitors: Research rival loyalty programs and local market activations.

Learning Outcomes

• Exposure to consumer engagement and CVM practices in a luxury context
• Understanding of integrated marketing within retail
• Hands-on experience in campaign and event execution

Requirements

• Currently pursuing or recently completed a degree in Marketing, Business, Communications, or related field
• Strong communication and interpersonal skills
• Detail-oriented with strong organizational abilities
• Proficiency in Microsoft Excel and PowerPoint
• Interest in luxury retail and consumer experience

Location: Singapore

Duration: 6 months

Stipend: SGD 1,500 per month