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We fuel the ideas and ambitions of our people with an environment built on Our DNA of Love, Entrepreneurship, Agility, and Passion – LEAP.
We are a culture that empowers everyone to innovate and create solutions that will leave a positive impact on our communities and our nation, Touch n Go will always be here to inspire our talents to grow as leaders and innovators giving you the power to make a difference.
At TNG Digital, we are on a mission to revolutionize Malaysia's e-payments landscape. We believe that data is at the heart of innovation and are looking for a sharp, curious Data Analyst to join our dynamic Business Intelligence team. In this role, you will be more than just a number cruncher; you will be a strategic partner and a storyteller. You will dive deep into our vast datasets to uncover insights that shape our marketing campaigns, drive user growth, and define the future of our products. If you are passionate about using data to solve complex problems and want to make a tangible impact in the fast-paced world of FinTech, we want to hear from you.
Key Responsibilities
Content & Communication
•Assist in the creation of monthly EDMs targeting key segments (Leisure Travellers, Business Payments) • Identifying, engaging on relevant third-party content (e.g. travel blogs, influencer posts, travel tip videos) that aligns with Overseas QR narratives to increase organic conversations and brand association.
• Develop blog content for country homepages, optimizing articles for SEO and relevant keywords. • Enrich and manage travel-related blogs - including repurposing partner content and collaborating with the blog team on new topics.
• Review and curate ongoing communication (in app & social media) materials, ensuring relevant and engaging content for different audience segments.
• Plan and execute WhatsApp blasts and other targeted messaging campaigns for Indonesian users and other key markets.
Research, Monitoring & Insights
• Monitor and report on industry articles, competitor content, and social media trends. • Track competitor campaigns, fintech trends, and audience behavior to inform content and campaign strategy.
• Engage with users on digital platforms, gathering feedback and insights for future content and marketing strategies.
Campaign Management & Operations
• Assist in tracking campaign and segment performance, providing timely reporting and recommendations.
• Support the development of campaign Terms & Conditions (TNCs) and FAQs for internal and external use.
• Oversee visual creation briefs for campaigns, ensure creative deliverables meet campaign objectives, timelines, and brand guidelines.
• Support any on-ground activations when available.
• Work with internal & external stakeholders to collect campaign materials and ensure alignment for timely execution.
Job Requirements:
Our Perks & Benefits:
We believe that you have what it takes to fit into the Touch n Go family and help revolutionize the Fintech industry by paving the way to a cashless society. If you're ready to take the next step, apply now!
Touch n Go is an organization that strives to provide Equal Opportunity Employment, based on merit, qualifications, capabilities, and calibre. It is Touch n Go's policy to not discriminate based on age, race, religion, colour or other personal status, identity or characteristics. Fair Opportunity is Our Value and Practice. Please advise us of any accommodations you may need by e-mailing: [Confidential Information]
Note: Only shortlisted candidates will be contacted.
Job ID: 152278681
Skills:
Power Bi, Excel, GenAI tools, Canva, online learning platforms, Word, Microsoft Teams, data, Powerpoint, analytics tools, Ai, Sharepoint
Skills:
google sheets , Microsoft Excel, Canva
Skills:
Microsoft Excel
Skills:
Microsoft Office, Excel, Powerpoint
Skills:
Excel, Financial analysis, Market research