Summary
We are on the lookout for an intern who will be part of the Ancillary Products team to support the team&aposs product marketing efforts with the common objective of growing ancillary revenue. The Product Marketing Intern would work closely with the team&aposs product owners, the Marketing team, and the Digital Experience team, to improve and optimize the provision and retailing of ancillary products. He/She would also be responsible for all go-to-market activities for new ancillary products.
Responsibilities
Job Description
- Work closely with Product Owners to define and execute the go-to-market and touchpoint optimization strategies for Scoot&aposs ancillary products and revenue initiative
- Collaborate with internal and external stakeholders to develop campaigns and programs to drive awareness, adoption and growth of ancillary products
- Conduct periodic research and benchmarking studies on ancillary product retailing and product marketing initiatives
- Generate insights from deep analysis and research by working with Product Owners and UX team
- Identify opportunities, gaps and customer pain points through customer engagement and feedback loops
- Follow through with GTM and/or touchpoint optimization strategies and planned marketing initiatives to promote growth of ancillary revenue
- Collaborate with respective Product Owners and get Marketing support to execute marketing plans successfully
Requirements
- Currently pursuing a diploma/degree in Business, preferably with a major/specialization in marketing
- Self-starter and able to work independently
- Has relevant internship experience in marketing consumer products, ideally in e-commerce, or the travel and tourism industry would be an advantage
