Description
The client is looking for an exceptional individual who brings equal strength across two key disciplines: digital production project management and platform optimisation. You are equally comfortable delivering localization production for SEA markets as you are designing experiments, analysing performance data, and translating insights into actionable recommendations that drive measurable impact.
You will independently lead end-to-end production across owned digital touchpoint including the brand websites, DMs and more. This includes setting priorities, managing vendor production teams, ensuring flawless execution across a high-volume, fast-moving portfolio and keeping stakeholders aligned from brief through to launch.
You will leverage 1P data, UX best practices and deep understanding of digital platforms to proactively develop A/B tests and identify optimisation opportunities. You will translate insights into actionable goals that inform strategic decisions, in close collaboration with the Functional Leads and WW.
Responsibilities
- Lead end-to-end production for localised marketing websites, DMs and other owned digital touchpoint across SEA.
- Own the regional digital optimisation roadmap, proactively identify and driving improvements in user experience, engagement, and conversion web and DM.
- Manage priorities across a high-volume portfolio, ensuring projects are delivered on brief, on time, and at high quality.
- Design and execute A/B tests and digital experiments, using data to validate hypotheses and drive measurable performance improvements.
- Analyse performance using 1P tools to translate insights into clear, actionable recommendations.
- Partner with Functional Leads and WW stakeholders to align on strategy, priorities, and performance outcomes.
- Manage vendor and agency partners to ensure seamless production delivery.
- Localise and optimise content for SEA markets, balancing consumer relevance with global brand consistency.
- Stay current on SEA digital trends, including platforms, consumer behaviour, and ecommerce developments.
Key Qualifications:
- Bachelor's degree with a minimum of 8 years of experience in digital marketing, content strategy, e-commerce, or a related interactive role, with demonstrated strength in both production management and digital optimisation.
- Proven experience leading interactive projects end-to-end across multiple concurrent work streams.
- Proven track record in platform optimisation, including experimentation, UX/IA best practices, and data-driven performance improvements.
- Proficiency in analytics tools (Adobe Analytics, Google Analytics) with ability to translate data into succinct, actionable insights.
- Strong understanding of the SEA digital ecosystem, including key platforms, ecommerce, and consumer behaviours across markets such as Singapore, Malaysia, Thailand, Vietnam, Indonesia, and the Philippines.
- Experience with A/B testing and experimentation frameworks.
- Excellent stakeholder management and communication skills, with demonstrated ability to present independently to senior stakeholders and work effectively across global and cross-functional teams.
- Comfortable with ambiguity and demonstrates resilience and adap in fast-paced environments.
- Strong written and verbal communication skills in English required.
- Knowledge of localisation workflows and production pipelines.
- Familiarity with new and emerging technologies, including AI applications in digital marketing.
