1. About Us
VT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with 500 employees - and growing. Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instructions, ultra-low spreads, and lightning-fast execution. We are committed to providing excellent customer service and empowering modern trades to seize market opportunities. Our platform allows traders to trade anytime, anywhere, supporting them in their journey to build a safe financial future.
2. Your Role in VT Markets
The Senior Manager, Programs & Promotions is responsible for leading the strategy, development, and execution of scalable promotional and lifecycle programs that drive user acquisition, activation, trading activity, and retention.This role sits at the core of the Integrated Marketing function, translating business objectives into high-impact campaigns and structured programs that deliver measurable growth across global and regional markets.
3. Key responsibilities:
Strategic Planning
- Define and own campaign strategy for promotions and lifecycle programs aligned with business growth targets (acquisition, deposits, trading volume, retention)
- Transition from tactical, ad-hoc campaigns to scalable, always-on program frameworks
- Identify market opportunities and translate them into commercially viable campaign strategies
- Partner with Product, Sales, and Regional teams to align on priorities and GTM approach
Programs & Promotions Campaign Management
- Oversee the management and prioritisation of always-on marketing programs and promotional campaigns across global marketing & regional marketing (e.g., deposit bonuses, trading competitions, loss recovery programs)
- Ensure campaigns are:
- Clear business objective driven
- Data-driven
- ROI-positive
- Operationally scalable
- Standardize campaign frameworks, mechanics, and templates for global and regional deployment
- Optimize campaign performance through continuous testing and iteration
Lifecycle & Growth Programs
- Design and manage lifecycle programs across the user journey:
- Acquisition → Activation → Retention → Reactivation → Loyalty
- Develop structured programs such as:
- Loyalty / VIP programs
- Referral programs
- Always-on trading incentives
- Drive user engagement and trading frequency through behavioral segmentation
Cross-Functional Collaboration
- Act as a central coordination point between Marketing, Sales, Product, Operations, Compliance, and Customer Support for campaigns and promotions.
- Ensure internal teams are aligned on timelines, mechanics, risk considerations, and client impact before launch.
- Support internal communication and training on new promotion types, mechanics, rules, and processes so teams understand how to position and support them.
Performance & Analytics
- Define success metrics and KPIs for all programs and promotions
- Monitor and report on:
- Net deposits
- Trading volume
- Cost per acquisition (CPA)
- ROI of campaigns
- Leverage data insights to refine targeting, mechanics, and incentives
Operational Excellence
- Build scalable processes and frameworks to manage high campaign volume efficiently
- Ensure compliance with regulatory and internal guidelines (especially in CFD / financial promotions)
- Improve speed-to-market through structured workflows and automation
4. What Success Looks Like
- Shift from fragmented campaigns to a cohesive, scalable program ecosystem
- Consistent growth in trading activity driven by structured incentives
- Faster campaign execution with higher ROI
- Strong alignment between global strategy and regional execution
5. What Makes You a Great Fit
Experience
- At least 8 years in marketing, growth, or promotions roles (preferably in fintech, trading, or high-growth digital platforms)
- Proven experience in leadinga team and managing large-scale promotional campaigns and lifecycle programs
- Strong understanding of trading/CFD user behavior is highly preferred
- Billingual in English and Mandarin to communicate with Chinese stakeholders based overseas
Skills & Competencies
Core Competencies
- Strategic thinking with strong commercial acumen
- Campaign design & promotional mechanics expertise
- Lifecycle and growth marketing expertise
- Data-driven decision making
Functional Skills
- CRM and marketing automation tools
- Performance analysis and reporting
- Project and stakeholder management
Soft Skills
- Strong leadership and team management
- Cross-functional influence and collaboration
- Ability to balance strategy with execution
- High ownership and accountability
6. What We Offer
As official partners of Newcastle United F.C., VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreunership is incentived and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualised roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries.
7. Your journey after applying
- Screening with our talent acquisition partner
- First round interview with the hiring manager
- Second round interview with the department head
