Integrated Marketing Executive

About Us

Founded in 2014, Lumens Group is leading the transformation of the mobility industry in Singapore. We have successfully built one of Singapore's largest car fleets and expanded our offerings to personal and corporate leasing, purchasing and financing. As we enter a new phase, we're building an integrated ecosystem for merchants and consumers, driven by advanced technology and a mission to enrich everyday life.

Your Day-to-Day Adventures

• Lead offline acquisition for driver-partners and vehicle lessees through offline acquisition

• Design activation mechanics that convert physical exposure into qualified leads or bookings

• Source, negotiate, and manage partnerships with corporates and vendors

• Design co-marketing initiatives that deliver measurable demand or supply leads

• Own partnership execution-from concept and contracting to on-ground rollout and post-mortem analysis

• Own brand execution across all physical assets, including fleet branding collaterals, signage etc

• Ensure every offline touchpoint reflects the brand's premium, concierge-led positioning

• Plan and execute branded events, sponsorships, and experiential campaigns
  
• Track performance against defined objectives (leads, sign-ups, partnerships initiated)

• Act as the bridge between marketing strategy and field execution

• Manage external vendors, promoters, and agencies for activations and roadshows

• Maintain a hands-on presence at key activations to ensure execution excellence

• Ensure offline initiatives are fully integrated into broader go-to-market strategies

• Be physically present at or directly oversee live activations, roadshows, or partner locations

• Maintain daily communication with active partners

• Identify immediate upsell or expansion opportunities within existing partnerships

• Validate that leads from activations are correctly submitted and documented

• Work with sales / operations teams to ensure timely follow-up on offline-generated leads

What Makes You a Perfect Fit

• Diploma/Degree in Marketing, Communications or related field

• At least 3-4 years of working experience in a integrated, offline or field marketing role

• Proven experience executing on-ground activations, events and partnerships

• Able to commit a 5.5 day work week

• Monday - Friday, 9AM - 6PM, Saturday/Sunday, 10AM - 2PM)

Ready to Drive the Extra Mile
Send your resume that showcases your unique spark to us today. If your journey aligns with ours, we'll get in touch soon!