Company Description
Publicis Groupe is not just a company you work for; it's a platform for you to take your talent to the world.
If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.
Go ahead, the world is waiting.
Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.
Responsibilities
Key Responsibilities
Campaign Management & Delivery
- Manage campaigns end to end, from briefing through planning, setup, coordination, execution, and reporting.
- Translate briefs (including ambiguous and evolving briefs) into clear campaign plans and next steps.
- Build and manage timelines, track dependencies, and ensure deliverables stay on schedule.
- Coordinate across planning, activation, operations, finance, and reporting teams to ensure smooth delivery.
Strategy & Planning
- Work with strategy and senior team members on key regional and tentpole campaigns.
- Ensure plans are practical, executable, and correctly adapted across multiple APAC markets.
- Balance regional frameworks with local market requirements and nuances.
- Work with local market teams across APAC to integrate local media plans into cross-regional media plans and campaigns.
Managing ambiguity & problem-solving
- Bring structure and clarity to open-ended briefs, incomplete inputs, or changing priorities.
- Identify risks, gaps, or dependencies early and flag them proactively. Propose solutions when timelines, budgets, or inputs change.
Client & stakeholder management
- Act as a day-to-day client contact on assigned workstreams.
- Communicate clearly and confidently with regional and local client stakeholders.
- Manage status updates, timelines, and expectations in a professional and calm manner.
- Prepare and present campaign updates and results with guidance from senior team members.
Team support & mentoring
- Manage and support juniors, providing guidance on campaign execution, prioritisation, and quality.
- Review work, provide clear direction and feedback, and help build confidence and capability.
- Foster strong ways of working within the immediate team and with offshore resources.
Operations & reporting
- Ensure campaigns are set up accurately and follow agreed processes.
- Work with ad ops resources to ensure correct implementation and QA.
- Lead reporting and post-campaign reviews, helping translate results into clear findings and learnings.
- Maintain strong documentation, trackers, and process hygiene.
Qualifications
QUALIFICATIONS
- 3-6 years media agency experience working on integrated media, preferably with prior experience working on major regional client accounts. Hospitality experience a plus.
- Proven experience in regional campaign management (SEA and APAC); China experience is a plus.
- Experience in mentoring and managing junior team members.
Skills & Competencies
- Experience in media planning and/or campaign management, ideally across both digital and offline channels.
- Strong project management skills, including timeline planning, coordination, and follow-through.
- Highly organised, detail-oriented, and comfortable managing multiple workstreams.
- Ability to work with ambiguity and bring structure to open-ended briefs.
- Confident communicator, comfortable interacting with clients and multiple stakeholders.
- Experience working on regional or multi-market campaigns, ideally within APAC. Some experience mentoring or supervising junior team members (formal or informal).
