Insights Manager

About Us

SPH Media's mission is to be the trusted source of news and lifestyle content in Singapore and Asia. One of our core purposes is to produce credible, balanced, and objective news and analysis, always with a view to uphold the public good and fostering an informed, engaged citizenry.

We welcome talented individuals to join us and grow a career in a vibrant and collaborative environment built around a culture of respect and inclusivity.

As an employer, we are committed to rewarding our people fairly and developing them in their careers.

About the Role

We are excited to invite applications for the position of Insights Manager within the Marketing and Media Solutions (MMS) Division. You will report directly to the Lead of Program Management Office (PMO), MMS.

As the Insights Media Manager, you will play a pivotal role at the intersection of data, strategy, and media creativity. Sitting within our MMS (i.e. Advertising Sales) division's PMO unit, you will transform raw market intelligence into actionable commercial narratives that drive advertising revenue, power-branded content strategies, and establish modern media attribution models.

This role requires a unique hybrid professional: an analytical mind capable of managing cross-platform measurement systems and a creative storyteller who can partner with content and sales teams to craft compelling, outcome-based proposals for trade clients.

Roles & Key Responsibilities

1. Strategic Market Intelligence & Commercial Insights

- Track macro advertising trends, competitive dynamics, and audience behaviors to identify untapped commercial revenue streams.

- Derive actionable insights from both internal media performance metrics and syndicated third-party research tools.

- Translate complex dataset findings into clear, commercial pitch decks and trade marketing collaterals that empower the Ad Sales team.

2. Content & Media Solution Ideation

- Partner closely with Solutioning and Ad Sales teams during pitch development to inform custom media solutions with data-driven audience insights.

- Co-create data narratives that prove why specific content themes, formats, and media placements resonate best with targeted advertiser audiences.

3. Cross-Platform Measurement Modelling

- Manage and refine ongoing cross-platform audience measurement metrics across digital, social, print, broadcast, and emerging media channels.

- Act as the functional lead in designing, implementing, and embedding new multi-touchpoint measurement framework.

- Lead outcome-based advertising and media attribution conversations with key agency partners and direct clients to prove media ROI.

4. Research Operations & Stakeholder Collaboration

- Oversee vendor relationships, subscriptions, and tools across syndicated research platforms (e.g., GfK, Nielsen, Similarweb).

- Conduct post-campaign effectiveness studies, attribution analysis, and brand lift metrics to showcase campaign success and secure repeat ad spending.

Who we are looking for

Education & Experience

- Bachelor's degree in business analytics, Statistics, Marketing, Media Studies, or a related quantitative/commercial discipline.

- 6+ years of progressive experience in media research, audience insights, agency planning, or marketing analytics. Ideally within a media publisher, broadcaster, or digital media agency.

Technical & Analytical Capabilities

- Attribution & Modelling : Demonstrated understanding of multi-touch attribution and / or exposure to or direct experience with Marketing Mix Modelling frameworks.

- Social Analytics Platforms : High proficiency with social analytics and listening tools (i.e. Brandwatch, Sprout Social etc) and data visualization software (e.g., Tableau, Power BI).

- Syndicated Data : Hands-on experience navigating industry-standard media research platforms (e.g., Nielsen, GWI, Kantar, Comscore).

Strategic & Soft Skills

- Data Storytelling : Exceptional ability to translate complex statistical analysis into simple, persuasive, visual narratives for commercial ad sales pitches and trade marketing.

- Commercial Mindset : Ability to map insights directly to revenue opportunities and ROI metrics for clients.

- Collaborative Energy : Proven ability to bridge the gap between technical data teams, creative branded content teams, and external ad agency partners.

What Success Looks Like in Year 1

First 90 Days : Audit existing audience data tools, build seamless working rhythms with Solutioning and Sales teams, and establish a baseline process for pitch support.

First 6 Months : Successfully integrate market insights into standard trade marketing collateral and launch updated audience attribution benchmarks across key media formats.

By Month 12 : Successfully co-lead the integration of the measurement system to position the publisher as a premier outcome-based media partner.