The Company
LionsBot is a cutting-edge technology company specialising in the design and manufacturing of autonomous cleaning robots. Our innovative robotic solutions are revolutionising the cleaning industry by providing efficient, cost-effective, and sustainable solutions to a variety of sectors, including commercial, industrial, and public spaces. With a commitment to excellence and customer satisfaction, we are driving the adoption of autonomous cleaning technologies across EMEA, the Asia Pacific region, and beyond.
Job brief
The Sales Development Representative (SDR) is responsible for generating qualified pipeline for LionsBot's regional and field sales teams through a mix of inbound lead qualification and outbound prospecting. This role is critical to supporting our global revenue growth by ensuring that every potential customer has a professional, insightful first experience of LionsBot, and that sales teams receive well-qualified, high-intent opportunities.
You will engage prospects across APAC, EU, US and other regions, focusing on key personas in facilities management, commercial cleaning, and related industries. Success in this role is measured by the quality and volume of qualified meetings generated, pipeline contribution, and excellence in CRM execution.
Responsibilities
- Lead Qualification & Pipeline Generation
- Engage inbound leads quickly and professionally, ensuring all prospects are contacted within internal SLA timelines.
- Qualify leads through structured discovery to assess fit, need, urgency, budget, and decision-making process.
- Convert qualified leads into sales-qualified meetings (SQLs) for the regional or field sales teams, ensuring high meeting acceptance and low no-show rates.
- Maintain a consistent and predictable flow of qualified pipeline every month to support revenue targets.
- Outbound Prospecting & Campaign Execution
- Execute outbound prospecting activities including calls, emails, LinkedIn outreach, and event follow-ups.
- Use multi-step, multi-channel cadences / sequences to engage target accounts and personas across regions (e.g., facilities management, cleaning contractors, building owners).
- Personalise messaging for strategic accounts, tailoring outreach to industry pain points and LionsBot's value proposition.
- Collaborate closely with marketing on outbound campaigns, persona refinement, and messaging optimisation.
- Communication & Product Knowledge Mastery
- Clearly articulate LionsBot's story, robots, and the business outcomes we deliver in a way that is relevant and compelling to prospects.
- Handle basic objections confidently and escalate complex or technical questions to regional sales or product experts when needed.
- Continuously update product, market, and competitor knowledge through structured learning sessions, self-study, and internal certifications.
- CRM, Reporting & Data Accuracy
- Maintain 100% CRM hygiene, ensuring that all activities, lead statuses, notes, and meeting details are updated in real time.
- Ensure zero stale leads (>3 days untouched) and zero overdue tasks older than 3 days.
- Provide accurate and timely reporting on pipeline progress, activity volume, conversion metrics, and market insights.
- Uphold data integrity to support revenue forecasting, performance tracking, and leadership reporting.
- Collaboration with Sales, Marketing & Regional Teams
- Partner closely with regional sales to align on pipeline needs, qualification standards, ideal customer profile (ICP), and weekly priorities.
- Collaborate with marketing on lead quality feedback, campaign performance, and persona refinement.
- Participate in weekly pipeline reviews and huddles across APAC, EU, US, and other markets.
- Share insights from customer conversations to support product development, competitive intelligence, and go-to-market decisions.
- Operational Excellence & Continuous Improvement
- Follow structured processes for lead management, qualification, cadences, handovers, and meeting scheduling.
- Identify inefficiencies in lead flow, handover, or CRM processes and proactively suggest improvements.
- Maintain high professionalism and responsiveness when interacting with prospects across multiple time zones.
- Serve as a brand ambassador, ensuring every prospect receives a premium LionsBot experience consistent with our values and brand.
Requirements
Education
- Diploma or bachelor's degree in business, marketing, communications, or a related field preferred.
Work Experience
- 13 years of experience in sales development, inside sales, telemarketing, or business development roles (preferably B2B).
- Experience prospecting across APAC, EU, or US markets is advantageous.
- Prior SDR or Inside Sales experience in SaaS, robotics, industrial automation, or tech-related industries is a strong plus.
Technical Skills
- Strong CRM experience (HubSpot or equivalent) is a plus.
- Familiarity with sales engagement tools (email sequencing tools, dialers, LinkedIn Sales Navigator) is a plus.
- Good proficiency in spreadsheets (Excel/Google Sheets) for tracking, analysis and reporting.
- Strong verbal, written, and digital communication skills.
Core Competencies / Soft Skills
- High energy, proactive attitude, and a strong sense of ownership.
- Excellent communication and active listening ability.
- Coachable, adaptable, and comfortable working in a fast-paced environment with evolving priorities.
- Strong organisational skills with a process-driven mindset.
- Resilient and persistent, especially when dealing with rejection or complex customer scenarios.
- Team player with a collaborative approach to working with sales, marketing, and cross-functional teams.
Why Join Us
If you have a passion to create an impact, and thrive in a dynamic scale-up atmosphere, we invite you to join LionsBot and help shape the future of robotics innovation. You will be joining a fast-growing, mission-driven team that is transforming the way the world thinks about cleaning through smart, autonomous robotics.
The Robotics Industry & Market
Robotics technology has the potential to positively transform lives and work practices, raise efficiency and safety levels and provide enhanced levels of service. Robotics is set to become the driving technology underpinning a whole new generation of autonomous devices that, through their learning capabilities, interact seamlessly with the world around them, and provide the missing link between the digital and physical world.
Robotics is already the key driver of competitiveness and flexibility in large scale manufacturing industries. Without robotics many of Europe's successful manufacturing industries would not be able to compete from their current European bases of operation.
By the same token, service robotics will show far more disruptive effects on the competitiveness of non-manufacturing industries such as hospitality, food, agriculture, transport, healthcare, security and utilities. The growth in these areas over the coming decade will be much more dramatic. From what is currently a relatively low base, service robots used in non-manufacturing areas are expected to become the largest area of global robot sales.
