Introduction
At IBM, we believe technology shapes the world. We're a catalyst for that innovation. We're driving change that improves businesses, society, and the human experience.
IBM's Corporate Affairs team accelerates IBM's growth by advancing and defending IBM's reputation, persuading external and internal audiences, and driving brand consideration. We do this by illustrating IBM's strategy, innovation and industry leadership with clients, investors, media, analysts, employees, policy influencers, and other key stakeholders.
On our team, you'll work with bright, collaborative minds who bring passion and creativity to everything they do. You'll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.
Your Role And Responsibilities
Seeking a Cross Communications Professional — a proactive and creative storyteller who can bring our brand to life across multiple platforms. This role will lead communications for Singapore, spanning external across media, social and stakeholder engagement, alongside employee and executive communications, ensuring a cohesive and impactful narrative across all audiences.
You will act as a steward for IBM's brand and reputation as an
Enterprise AI Leader establishing a clear narrative on IBM's differentiators
Your Primary Responsibilities Will Include
- Develop & execute comprehensive communications strategy to support business objectives and priorities such as signature moments aligned to the national agenda, driving strong impact.
- Create compelling campaigns underpinned by themes such as Digital Sovereignty, Smarter Business, aimed at influencing media, driving positive impact with clients, business partners, industry bodies, governments, influencers, and alumni.
- Collaborate with stakeholders across Government & Regulatory Affairs, Corporate Social Responsibility, Sales, Marketing and the Business Partner organization to achieve business objectives while identifying news opportunities, client stories and other newsworthy angles.
- Act as an expert representing the company to position IBM's solutions and capabilities to elicit interest and enhance brand perception.
- Inform and activate IBMers around IBM's strategy and inspire them to become advocates for the IBM brand.
- Track Progress: Set and track progress against communications measures of success for brand, geography, market, or country.
Required Technical And Professional Expertise
- Conceptualize and execute both internal and external communication strategies to drive greater visibility and thought leadership for the IBM brand in Singapore and across ASEAN.
- Build mindshare for the IBM brand and capabilities by leveraging relationships with priority media and various external stakeholders in the region.
- Inform and activate IBMers around IBM's strategy and inspire them to become advocates for the IBM brand.
- Develop and craft compelling supporting content and messaging for key IBM imperatives aligned to business strategies.
- Localise global narratives, conceptualise ASEAN wide campaigns, that support country specific national agenda to drive consistent storytelling.
- Partner with business leaders and marketing teams to tell success stories and bring IBM's differentiators to the forefront.
- Collaborate with analyst relations, social media and global team to identify opportunities for storytelling
- Stay ahead of the curve by bringing fresh thinking, innovation, and creativity to external engagement strategies.
Preferred Technical And Professional Experience
- Good experience in strategizing and executing plans that engage traditional and social media to build strong brand preference.
- Extensive and deep relationships with top tier media in Singapore.
- Highly skilled in developing strong narratives that align to the country national agenda.
- Able to identify key industry/client issues and execute tactics that build favourable mindshare.
- Competent in acting as a strategic advisor to senior management and global spokespersons.
Specific Skills Include
- 5 - 8 years of experience in communications.
- Strategic and critical thinker
- Experienced writer and content creator
- Organized project planner
- Strong collaborator
- Innovator who thrives in fast-paced/ambiguous environments
- Curious researcher
