HORECA Channel Executive

2-5 years
48000 - 63600 SGD
Job Description

Our Client originated from Scotland and portfolio includes the world's best-loved Scotch whiskies and other spirits. We are seeking a Channel Executive HORECA, who will manage the accounts assigned and secure sustainable growth in revenue and profit while ensuring investments are kept within the given budget.

Job Responsibilities

. Prospect for sales and account servicing in the HORECA channel, with a focus on Michelin-starred restaurants to increase brand visibility and presence

. Liaise with the Marketing team to implement Below-The-Line (BTL) promotions across HORECA channel

. Work together with Channel Manager to formulate an annual sales promotion plan, outlet segmentation and sales strategies

. Review and evaluate the effectiveness of trade marketing program and activities to drive brand engagement across the HORECA channel

. Update daily sales call report on day-to-day business engagement with trade customers via SalesForce

. Achieve assigned sales targets across all brands for the Financial Year

Job Requirements

. Min. 3-4 years of experience in Sales, preferably in the F&B industry

. Possess strong presentation, communication, and negotiation skills

. Energetic, confident, self-motivated, and able to handle multiple / diverse tasks

. Strong planning and analytical skills and able to adapt to change

. Possess sound project management capability with a meticulous eye for detail

. Proficient in Microsoft Office applications

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