Key Responsibilities
Sales & Business Development
- Drive sales of heavy goods vehicles (trucks, prime movers, trailers, etc.)
- Develop and execute sales strategies to achieve monthly and annual targets
- Identify and pursue new business opportunities in logistics, construction, and transportation sectors
- Generate leads through cold calling, networking, and industry events
- Conduct market research to identify customer needs and industry trends
- Prepare and present sales proposals and quotations to clients
- Negotiate pricing, terms, and close deals effectively
Customer Relationship Management
- Build and maintain strong relationships with fleet operators, logistics companies, and corporate clients
- Understand customer requirements and recommend suitable vehicle solutions
- Conduct product presentations and arrange test drives/demonstrations
- Provide consultative selling approach on fleet management and TCO (Total Cost of Ownership)
- Manage key accounts and ensure high customer satisfaction
- Handle customer inquiries and resolve concerns professionally
- Develop long-term partnerships for repeat business and referrals
Product Knowledge & Technical Advisory
- Maintain in-depth knowledge of heavy truck specifications, features, and capabilities
- Understand payload capacities, engine specifications, and vehicle configurations
- Advise customers on vehicle suitability for specific applications (tipper, box body, refrigerated, etc.)
- Stay updated on new models, technology advancements, and product launches
- Explain financing options, warranties, and service packages
- Provide comparative analysis against competitor products
Documentation& Compliance
- Prepare sales contracts, purchase orders, and financing documentation
- Coordinate with LTA for COE bidding and vehicle registration processes
- Ensure compliance with Singapore LTA regulations and requirements
- Process trade-in evaluations and arrangements
- Handle insurance and road tax documentation
- Maintain accurate customer and sales records in CRM system
Coordination& Collaboration
- Liaise with finance companies for loan/lease approvals
- Coordinate with logistics team for vehicle delivery schedules
- Work with workshop/service department for pre-delivery inspections
- Collaborate with body builders for customization requirements
- Coordinate with parts and service teams for after-sales support
- Attend trade shows, exhibitions, and industry networking events
After-Sales Support
- Ensure smooth handover and customer orientation on vehicle operation
- Follow up on customer satisfaction post-delivery
- Coordinate warranty claims and service appointments
- Maintain ongoing communication for upselling and repeat purchases
- Address post-sales issues and escalate when necessary
- Build customer loyalty through excellent service
Reporting & Administration
- Prepare sales reports, forecasts, and pipeline updates
- Track competitor activities and pricing strategies
- Maintain sales database and customer information
- Update management on market feedback and opportunities
- Monitor sales performance against KPIs
- Participate in sales meetings and training sessions
Requirements
Education & Experience
- Diploma/Bachelor's degree in Business, Marketing, Engineering, or related field
- 5 years in commercial vehicle sales (for Manager level)
- 2 years in automotive/truck sales (for Executive level)
- Proven track record of achieving sales targets
- Experience in B2B/corporate sales is essential
- Valid Class 4/5 driving license is advantageous
Industry Knowledge
- Strong understanding of heavy commercial vehicles and specifications
- Knowledge of Singapore's commercial vehicle regulations (LTA requirements, COE system)
- Familiarity with logistics, construction, and transportation industries
- Understanding of fleet management and TCO concepts
- Knowledge of vehicle financing and leasing options
- Awareness of competitor products and market positioning
Sales Skills
- Excellent sales and negotiation abilities
- Strong business development and prospecting skills
- Consultative selling approach
- Ability to close high-value deals
- Territory management capabilities
- Customer needs assessment skills
Technical Understanding
- Basic technical knowledge of truck mechanics and operations
- Understanding of payload capacities and vehicle applications
- Familiarity with different body types and configurations
- Knowledge of Euro emissions standards and fuel efficiency
- Awareness of telematics and fleet management systems
Communication & Interpersonal Skills
- Excellent verbal and written communication in English
- Ability to communicate in Mandarin/other languages is an advantage
- Strong presentation and demonstration skills
- Relationship-building and networking abilities
- Professional and persuasive communication style
- Active listening and problem-solving skills
Personal Attributes
- Self-motivated and target-driven
- Resilient and persistent in pursuing sales
- Strong work ethic and entrepreneurial mindset
- Ability to work independently with minimal supervision
- Excellent time management and organizational skills
- Customer-centric approach
- Willing to work flexible hours and weekends when required
- Comfortable with outdoor sales and client visits
- Professional appearance and demeanor
Computer Skills
- Proficiency in MS Office (Excel, PowerPoint, Word)
- Experience with CRM software (Salesforce, etc.)
- Comfortable with digital communication tools
- Ability to prepare professional proposals and presentations
