Head of SEO & Content (Digital Marketing Agency / Healthcare)

5-7 Years

SGD 7,500 - 9,000 per month

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Early Applicant

Job Description

Salary: $7,500 to $9,000 + AWS + Variable Bonus
Working Hours: Monday to Friday, 9:00 AM to 6:00 PM
Location: Paya Lebar

Lead the overall SEO and content strategy across digital platforms including websites, blogs, social media, and video channels.
Develop search-driven content plans, topic clusters, and site structures to improve organic visibility and lead generation.
Establish editorial standards covering tone, accuracy, brand consistency, accessibility, and AI content governance.
Manage the full content lifecycle from planning and briefing to optimisation, publishing, and distribution.
Oversee editorial calendars and ensure timely execution across campaigns and platforms.
Lead and develop the content team through KPI setting, coaching, hiring, and workflow improvement.
Work closely with design, UX, development, and commercial teams to support campaigns, website updates, and launches.
Drive SEO growth through content refresh strategies, keyword opportunities, and technical SEO collaboration.
Monitor analytics, reporting dashboards, and content performance to improve ROI.
Manage budgets, vendors, and external content resources while ensuring compliance with copyright and data privacy policies.

Proven leadership experience in SEO and content strategy within a digital marketing agency, media, or performance marketing environment.
Experience handling medical / healthcare-related clients is required.
Strong expertise in SEO content planning, editorial direction, and on-page optimisation.
Experience managing teams and cross-functional stakeholders.
Strong analytical mindset with ability to use performance data to guide decisions.