Role Overview
MORROW is building a premium longevity membership platform integrating medical diagnostics, fitness, recovery, and technology.
We are seeking a senior revenue leader to architect and scale our membership revenue engine in Singapore, with the mandate to design a structure that is portable to regional expansion. This is a strategic commercial leadership position responsible for building a durable, multi-channel revenue infrastructure.
Key Mandate
1. Architect the Revenue Engine
- Design and optimise the end-to-end membership funnel
- Improve conversion predictability and sales governance
- Establish clear forecasting discipline and performance metrics
- Implement healthcare-compliant premium sales frameworks
2. Lead Internal Membership Sales Team
- Manage and develop MORROW Membership Consultants
- Improve sales training, scripting, and objection handling
- Drive accountability culture and performance cadence
- Increase conversion rates and reduce sales cycle time
- Create a high-trust, high-discipline sales culture focused on consultative selling, not hard selling.
3. Build & Scale External Channel Strategy
- Oversee Sales Manager managing introducer networks (insurance agents, property advisors, private networks, etc)
- Define performance standards and incentive structures for external consultants
- Ensure proper revenue attribution and ROI tracking
- Build high-value partnership pipelines tied to measurable revenue
4. Strategic Partnerships (Revenue-Focused)
- Develop corporate wellness and enterprise channels
- Identify strategic healthcare and ecosystem partnerships that drive membership growth
- Structure commercial agreements aligned to profitability
5. Future-Ready Regional Architecture
- Design a scalable commercial model that can expand beyond Singapore
- Build playbooks and infrastructure for multi-market expansion
- Contribute to market entry strategy for new geographies
Success Metrics (Year 1)
- Membership revenue growth
- Improved lead-to-member conversion rate
- Reduced sales cycle time
- Forecast accuracy within defined tolerance
- External channel productivity uplift
- Defined and documented regional-ready revenue blueprint
CrossFunctional Enablers
Sales Operations & Enablement
Partner with Marketing and Ops to ensure
- Lead handover clarity
- CRM discipline
- Fast response SLAs
Act as the bridge between Marketing, Medical, Operations, and Sales
Provide feedback loops on:
- Market objections
- Pricing and packaging clarity
- Product readiness
- Build sales enablement assets:
- Playbooks
- Decks
- FAQs
- Case studies
- Continuously improve the sales process based on data and real-world feedback
- CRM/CEP & RevOps: specify tooling, data standards, funnel definitions, and dashboards; ensure financeready reporting and predictable cash conversion.
- Pricing & Offers: implement disciplined price architecture, discount guardrails, and promotion governance.
- Experience & Capacity: align with Operations and Clinical leaders on capacity planning, service readiness, and consistent member experience.
- Risk & Compliance: uphold MOH/HCSA, PDPA, and advertising standards; embed approval pathways into GTM workflows
Ideal Candidate Profile
Experience:
- 1012+ years in commercial leadership roles
- Strong experience in healthcare, premium services, wellness, or high-trust categories
- Demonstrated success launching or scaling new products
- Experience building multi-channel sales models (direct + introducer + partnerships)
- Exposure to regional/APAC expansion preferred
Capabilities:
- Revenue architecture mindset (not just team management)
- Deep understanding of premium consumer psychology
- Comfortable operating in healthcare-compliant environments
- Data-driven and forecasting literate
- High EQ; able to work cross-functionally with medical, marketing, and operations
Leadership:
- Hands-on builder
- Structured operator
- Comfortable in fast-scaling environments
- Strong coaching capability
Benefits:
Medical & Dental
Flexible Paid Leave