About Us
Founded in 2009, Bitsmedia develops purpose-driven technology that supports Muslims around the world in practising their faith with ease and intention. The company is best known for, the leading Muslim lifestyle app with over 170 million downloads globally, offering essential tools and content that guide users in their daily spiritual lives.
Within Muslim Pro, Bitsmedia launched in 2022, a dedicated video platform that provides educational and spiritually enriching content - from Quranic recitations and tafsir to hadith studies, Arabic lessons and expert-led discussions - making Islamic knowledge more accessible to a global audience. Qalbox also explores faith in modern life, spiritual well-being and personal growth, offering guidance rooted in Islamic teachings to help users connect their faith to everyday experiences.
In 2025, Bitsmedia became a certified B Corporation, reflecting its commitment to building products that serve the global Muslim community responsibly and sustainably. Headquartered in Singapore, with offices in Kuala Lumpur and Jakarta, Bitsmedia continues to grow its ecosystem of digital services for Muslims worldwide.
About The Role
We are seeking a strategic and results-driven Head of Programmatic Revenue & Subscriptions to lead our dual-track monetization strategy across advertising (programmatic) and subscriptions.
The ideal candidate brings deep expertise in programmatic advertising and proven experience in subscription-based business models, with the ability to design and execute data-driven strategies that maximize yield, grow the subscriber base and balance monetization with user experience.
Key Responsibilities
Programmatic Revenue
- Develop and drive the company's programmatic advertising strategy leveraging key growth drivers to maximize revenue and yield.
- Oversee and optimize the ad tech stack (SSPs, DSPs, ad exchanges and mediation platforms) and manage relationships with ad networks and agencies to improve fill rates and CPMs.
- Collaborate with internal stakeholders (product, data, engineering and business development teams) to integrate ad placements and optimize ad inventory allocation to maximize total advertising revenue while balancing user experience.
- Track performance through dashboards, analyze market trends and identify new revenue opportunities.
Subscriptions
- Own the subscription strategy across conversion, pricing, retention and churn management to drive subscriber growth and MRR.
- Partner with product and marketing teams to design effective conversion funnels, campaigns and lifecycle programs implement A/B testing, segmentation and personalization to improve funnel efficiency.
- Explore and develop new approaches to increase in-app purchases and optimize overall subscription revenue performance.
- Provide regular reporting on subscription growth levers and KPIs against targets.
Requirements
- 10+ years of experience in digital advertising, programmatic, ad operations, subscription-driven businesses, with a proven track record of delivering revenue growth.
- Strong knowledge of programmatic ecosystems (SSPs, DSPs, mediation, header bidding, attribution, measurement).
- Hands-on experience managing subscription lifecycle strategies, including pricing, retention and churn reduction.
- Advanced analytical skills, with expertise in revenue forecasting, cohort analysis and leveraging key growth drivers to achieve revenue targets.
- Excellent collaboration, communication and negotiation skills.
- Strong commercial mindset with the ability to balance monetization and user experience.
KPIs / Success Metrics
- Growth in programmatic revenue (CPM, fill rates, net yield).
- Growth in MRR (driven by subscriber conversion, retention and churn reduction).
- Effective implementation of monetization initiatives with measurable ROI.
