We are looking for a highly data-driven and commercially minded Head of Performance to lead our global paid growth and user acquisition strategy.
This role will own the overall performance of paid acquisition across global markets, with a strong focus on scalable user growth, acquisition efficiency, ROI, conversion quality and long-term customer value.
Beyond managing paid media channels, you will act as a key growth leader, using data and commercial insights to optimize the full customer acquisition journey from initial engagement and registration through conversion, retention and long-term value.
You will lead global performance marketing initiatives across channels including Google, Meta, TikTok, programmatic advertising, app acquisition, retargeting, affiliates, paid KOL partnerships and regional media platforms.
Key Responsibilities:
- Develop and lead the global performance marketing and paid acquisition strategy across APAC, MENA, Europe and LATAM.
- Own paid acquisition performance and key business outcomes, including user growth, CAC, CPA, cost per FTD, ROAS, ROI, deposits, conversion and customer LTV.
- Manage and optimize large-scale acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, programmatic, app campaigns, affiliates, retargeting and other performance channels.
- Develop effective budget allocation strategies based on market opportunities, channel performance, user quality and profitability.
- Analyze the full acquisition funnel and identify opportunities to improve conversion from registration → KYC → FTD → active customer → retention.
- Lead performance analytics, attribution, cohort analysis and ROI measurement to support data-driven growth decisions.
- Partner closely with Product, CRM, Data/BI, Sales, Branding, Content and Regional Marketing teams to improve acquisition and conversion performance.
- Establish structured testing frameworks across creatives, landing pages, audience segments, messaging, offers and acquisition channels.
- Identify and scale new growth opportunities, platforms and performance partnerships.
- Own annual, quarterly and monthly paid media budget planning and ensure effective allocation of marketing investment.
- Lead and develop the Performance Marketing team, establishing clear KPIs, workflows and performance standards.
- Manage external agencies, media partners, affiliate partners and technology vendors.
- Ensure all paid acquisition activities comply with relevant advertising regulations, financial promotion requirements and brand safety standards across different markets.
Requirements:
- 7+ years of experience in Performance Marketing, User Growth, Digital Acquisition or a related field, with experience in a leadership capacity.
- Strong experience within Forex, CFD, Trading, FinTech, Web3 or other high-LTV digital industries is highly preferred.
- Proven track record of managing and scaling large paid acquisition budgets across multiple markets.
- Strong hands-on knowledge of major acquisition channels including Google Ads, Meta Ads, TikTok Ads, app acquisition, affiliate marketing and retargeting.
- Strong understanding of full-funnel acquisition metrics including CPL, CPA, CAC, FTD, ROAS, ROI, conversion rate, retention and LTV.
- Strong knowledge of attribution, performance analytics, funnel analysis and conversion optimization.
- Demonstrated ability to translate marketing performance data into commercial and growth decisions.
- Experience managing acquisition campaigns across multiple regions such as APAC, MENA, Europe and LATAM.
- Strong analytical, strategic and commercial mindset with the ability to balance growth, acquisition cost and profitability.
- Proven experience building, managing and developing high-performing teams.
- Comfortable operating both strategically and hands-on when required.
- Strong stakeholder management and communication skills with the ability to collaborate across Product, Data, CRM, Sales and Marketing teams.
- Fluent English communication skills; Chinese communication capability is highly preferred.
Preferred:
- Understanding of lifecycle marketing, CRM and retention strategies.
- Knowledge of app growth, SEO/GEO or product-led growth.
- Experience working with BI tools, attribution platforms and growth experimentation frameworks.
- Experience managing both in-house performance teams and external agencies.
