Head of Marketing - USA

Role: Head Marketing

Location: Singapore

Reporting to: US Business Head

ROLE CONTEXT

The Head of Marketing USA will be responsible for building and driving growth for the Lenskart business in the market. This individual will oversee the entire marketing team and will establish the long term branding and marketing strategies in order to meet growth goals.

Responsibilities:

•Plan, forecast and deliver an annual marketing strategy that supports the goals; be responsible for target setting

•Build and lead a team of high performance marketers and manage external partners and vendors

•Setting the standard for excellence in execution across the user journey

•Collaborate with other departments to drive overall business goals (i.e. Design team, Product team, Customer service etc.)

•Develop a deep understanding of the product, the market needs and the competition

•Cultivate an environment of teamwork, openness, creativity, and continuous improvement

Desired qualities:

•A Bachelor's degree and at least 7 years of work experience in eCommerce and Digital Marketing

•Extensive experience in building a marketing strategy from consumer research, internal data, and insights from internal teams. Have a creative and innovative thinking and a problem solving attitude

•Excellent communication and collaboration skills, internally and externally

•Experience conducting business analysis and modelling; strong analytical and quantitative skills

•Experience managing and optimizing large budgets