Head of Marketing, Retail - MY876128

Head of Marketing – Consumer Retail

We're partnering with a market leader in a multinational consumer retail brand to appoint a Head of Marketing who can lead a truly 360° marketing function—driving both brand equity and commercial performance across all channels.

This role is ideal for a well-rounded marketing leader who understands retail at its core—someone who can connect brand, commercial, digital, and in-store execution to deliver measurable business impact.

The Opportunity

You will own and shape the end-to-end marketing strategy, ensuring strong alignment with trading priorities, customer experience, and revenue growth.

Working at the intersection of brand and commercial, you'll play a critical role in delivering impactful campaigns, retail excellence, and omni-channel growth.

What You'll Be Doing

• Lead and execute 360° marketing strategies across retail, digital, CRM, and brand channels
• Drive commercial and trading-led campaigns, aligning marketing with key business moments and revenue targets
• Own omni-channel marketing, ensuring seamless and consistent customer experience across online and offline touchpoints
• Develop and manage loyalty and customer engagement strategies to drive retention and lifetime value
• Translate regional strategy into strong local execution, maintaining consistent brand expression across markets
• Partner closely with Commercial, Digital, Retail, and Merchandising teams to support business priorities and trading moments
• Lead in-store marketing, promotions, and activations to drive footfall and conversion
• Oversee campaign performance and continuously optimise using data, insights, and customer behaviour

What We're Looking For

• Open to Senior Marketing Managers looking to take on a bigger portfolio
• 10–15+ years of experience in consumer-facing marketing
• Background in retail, fashion, beauty, multi-brand retail
• Proven strength in 360° marketing (brand, retail, CRM, digital, loyalty)
• Strong commercial acumen with experience supporting trading cycles and revenue growth
• Ability to balance strategic thinking with hands-on execution
• Experience working across regional or multi-market environments
• Strong stakeholder management and cross-functional collaboration skills

Why This Role

• End-to-end ownership of a holistic marketing function
• Direct impact on business performance and growth
• Opportunity to work across multiple channels and regional markets
• Fast-paced, collaborative, and commercially driven environment