About the Company
They are an early-stage Web3 platform bringing together social networking, messaging, digital commerce, and blockchain-enabled services into a single trusted ecosystem for both consumers and businesses. Their mission is to build the next generation of digital communities where people and organisations can connect, transact, and collaborate securely.
They are looking for a Head of Marketing to lead their global brand and growth efforts across both B2B and B2C audiences. This is a hands-on leadership role ideal for a marketing professional with a passion for Web3, blockchain, and the creator economy.
Key Responsibilities
Marketing Strategy & Leadership
- Define and execute the companys global marketing strategy across brand, community, partnerships, and growth initiatives.
- Lead and mentor a team of 2 marketers, with the ability to scale the team as the business grows.
- Build structured, scalable marketing systems by streamlining workflows, documenting processes, and strengthening team collaboration.
Brand & Community Growth
- Increase brand visibility through integrated campaigns across digital channels, social media, and key industry events.
- Build, nurture, and grow Web3 communities through engaging content, partnerships, and activations.
- Represent the company publicly as a thought leader at conferences, media opportunities, and partner engagements.
- Leverage community insights to inform product development and go-to-market strategies.
User Acquisition & Retention
- Own and deliver the end-to-end growth marketing strategy, including paid campaigns, partnerships, referral programs, and growth hacking initiatives.
- Develop data-driven campaigns to drive user acquisition, activation, engagement, and retention.
- Collaborate closely with Product and Growth teams to launch new features and go-to-market campaigns.
Organic Growth
- Oversee SEO strategy and execution to grow website traffic, improve search visibility, and align content with business objectives.
Qualifications & Experience
- 810 years of marketing experience, with at least 3 years in a leadership role.
- Proven experience in Web3, blockchain, fintech, or digital platform marketing (consumer-facing preferred).
- Strong expertise in brand building, digital marketing, community growth, and growth hacking techniques.
- Demonstrated ability to lead and develop small teams (23 people).
- Deep understanding of Web3 user behavior, blockchain ecosystems, and digital commerce trends.
- Experience managing multi-market campaigns across APAC or globally.
- Excellent communication, stakeholder management, and leadership skills.
- Entrepreneurial and hands-on mindset, with the ability to thrive in a fast-paced startup environment.
- Conversational Mandarin is required; business-level proficiency is a plus.
