Head of Marketing

About the Role

We are seeking an experienced and versatile Head of Marketing to lead and scale the marketing function in Singapore. This is a senior leadership role suited for a full-spectrum, all-rounder marketer with strong startup DNA — someone who can build from the ground up, drive growth across multiple channels, and ensure that marketing outcomes directly support commercial objectives. The role involves strategic leadership, hands-on execution, and cross-functional collaboration for Malaysia market.

Key Responsibilities:

Marketing Strategy & Leadership

• Develop and lead the overall marketing strategy and roadmap for the Singapore market.
• Set up, manage, and scale a multidisciplinary marketing team across brand, digital, communications, events, and growth.
• Identify new opportunities, quick wins, and strategic channels to accelerate expansion.
• Strengthen the marketing engine through improved messaging, funnels, processes, and go-to-market support.
• Balance high-level strategic direction with hands-on execution where needed.

Brand & Communications

• Enhance brand positioning and ensure consistent messaging across all platforms
• Develop compelling campaigns, content frameworks, and go-to-market materials

Campaigns, Events & Activations

• Lead integrated marketing campaigns across digital, offline events, trade shows, and activations
• Drive market engagement and support commercial teams in acquisition and retention initiatives

Cross-Functional Collaboration

• Partner closely with Sales, Product, and other key functions to ensure aligned execution
• Support market expansion activities and future product rollouts.

Requirement

• 8+ years of progressive marketing experience, including 3 years in a leadership roles.
• Proven experience in startup or zero-to-one environments; able to build processes, teams, and systems from scratch.
• Strong preference for candidates from fintech, tech, Saas platform or strategic marketing solution agencies.
• Experience with branding & offline marketing (roadshows, trade events, activations) is an advantages
• Comfortable managing substantial marketing budgets and multi-channel campaigns
• Strong commercial mindset with the ability to tie marketing efforts to measurable business outcomes
• Analytical, data-driven, and highly execution-focused
• Excellent communication, stakeholder management, and cross-functional leadership
• Creative problem solver with agility and adaptability typical of high-growth environments.