About Us:
BYD by 1826 is Singapore's first integrated automotive-lifestyle brand-where electric mobility meets immersive experience. Beyond car showrooms, our multi-concept spaces fuse innovation, sustainability, F&B, and community into one seamless lifestyle offering. From cutting-edge EV launches and immersive roadshows to curated pop-ups and heritage-inspired campaigns, we activate our brand through storytelling that moves people-literally and emotionally.
Role Overview:
We are seeking a dynamic and strategic Head of Marketing to lead and drive 360° brand and campaign initiatives across digital, on-ground, and retail platforms. This role will work closely with the Chief Brand Officer, Events, Marketing & Creative teams to drive integrated marketing strategies, amplify brand visibility, and strengthen customer engagement across our touchpoints.
You'll be expected to wear many hats-developing campaign plans, coordinating timelines, liaising with partners and internal teams, managing content calendars, and supporting the execution of automotive-lifestyle experiences that define BYD by 1826.
Key Responsibilities
- Lead the development and execution of integrated marketing strategies across digital, social, on-ground activations, and in-outlet branding.
- Drive alignment across internal teams - Creative, Events, Sales, and F&B - to ensure consistent messaging and campaign cohesion across all platforms.
- Own and oversee campaign timelines, content calendars, and milestone tracking to ensure strategic and timely rollouts.
- Direct social media strategy, content planning, and publishing in collaboration with content creators and designers.
- Build and manage relationships with external partners, agencies, vendors, and influencers to amplify brand reach and campaign impact.
- Review and approve marketing copy and collaterals across digital and physical touchpoints, ensuring alignment with brand tone and visual identity.
- Establish and oversee asset approval workflows, maintaining consistency in brand standards across all materials.
- Analyze and report on campaign performance, digital engagement, and event outcomes to inform strategy and optimize future initiatives.
- Stay ahead of trends in EV, lifestyle, F&B, and digital marketing to ensure campaigns remain relevant, innovative, and competitive.
- Lead the planning, publicity, and execution of roadshows, outlet launches, and automotive showcases across Singapore.
- Represent the marketing function in senior stakeholder presentations, preparing and delivering decks, reports, and strategic proposals.
Requirements
- Degree or diploma in Marketing, Mass Communication, Business, or related field.
- 3-5 years of experience in marketing, branding, or communications-preferably in a hybrid lifestyle, automotive, F&B, or retail environment.
- Experience with campaign planning, social media management, and cross-functional marketing coordination.
- Strong writing, editing, and proofreading skills with a keen eye for detail and brand tone.
- Familiarity with digital marketing tools and platforms preferred (e.g., Meta Business Suite, Mailchimp, Google Analytics, Canva, etc.).
- Basic photo and video editing skills using tools like Canva, CapCut, or Adobe Creative Suite (Photoshop, Premiere Pro, etc.).
- Creative, collaborative, and solution-oriented with strong communication and stakeholder management skills.
- Highly organized and able to manage multiple timelines in a fast-paced environment.
- Bonus: Experience working on roadshows, product launches, or integrated marketing campaigns across physical and digital spaces.
