Head of Marketing

5-7 years
6000 - 10000 SGD monthly
22 days ago
Job Description

Arcc is a real estate and hospitality group that transforms spaces and creates purposeful concepts driven by art, culture and lifestyle to enrich neighborhoods, cities and the way people live.

Beginning as a family business, we are at a pivotal moment in our company as we evolve and innovate our business for the next stage of growth ahead. While at the same time ensuring that all employees are grounded in a strong unifying culture and vision, and adequately equipped to take on the opportunities in front of us.

We are a real estate and hospitality group

that believes in the transformative potential of experiences

We are driven

by art, culture, and lifestyle to enrich neighbourhoods, cities, and the way people live

We shape Places that People Love
with purposeful concepts that serve a holistic and thoughtful lifestyle

We are present

in Asia's major cities with a portfolio that spans across Work, Live and Play.

We are invested

in people, places and positive impact.

Our Vision is to build a global community of concepts and neighborhoods that reinvigorate and transform cities.

Our Mission is to create Places that People Love

Singapore . Kuala Lumpur . Shanghai . Beijing . Hong Kong

The Role

Group Head of Marketing have full ownership of full sprectrum of branding and marketing strategies across our brands. You'll also be working across four core offerings in Workspaces, Community, Hospitality, F&B/Retail across the Asia regions. Lead all aspects of the digital performance marketing efforts to support business goals, drive commercial performance as we work towards Direct, and strengthening our brands in the market cities. Ensure performance marketing alignment, strong tactical campaign collaboration and integration across functions including Sales, Revenue Optimization, Communications and Operations.

DUTIES & RESPONSIBILITIES:

Digital Campaigns

  • Develop and implement digital marketing strategies including but not limiting to Paid Search, Social and Display performance media
  • Identify cross-collaboration opportunities across internal business units
  • Leverage on through Hubspot and Salesforce Marketing Cloud to implement email lead generation and drive engagement, traffics and conversions
  • Ensure City General Manager are kept abreast of all upcoming promotions, tactics and campaigns in their cities
  • Manage agency-led SEM campaigns for all market cities on platforms, including Google and Baidu
  • Team Salesforce Marketing Cloud champion, providing insight into marketing campaign effectiveness & results
  • Track campaign performance and maintain expenditure in line with approved budget

Content Creation

  • Plan, schedule and publish creative and compelling digital marketing campaigns across Arcc's social media platforms
  • Work closely with in-house Designer to develop social media artworks and marketing collaterals
  • Provide succinct copywriting for social media content
  • Brainstorm and execute the digital social calendar with the Group Head of Marketing
  • Update and maintain the website and microsite to ensure SEO optimisation and consistently review SEO capabilities and Implement SEO strategy for all consumer-focused websites
  • Supervise website project, improving user experience, design and usability of website
  • Managing web content and ensuring information is up-to-date and informative and stays on-brand
  • Be the gatekeeper to Arcc's social media platforms by monitoring, responding, and engaging the users through their comments

Project Management

  • Prepare monthly qualitative and quantitative analysis reports to inform stakeholders of collective performance in all digital marketing efforts
  • Maintain strong overview of competitor presence and tactics in digital marketing by conducting research on market trends, brand's audiences and competitors, and end-to-end consumer journey
  • Drive the digital transformation project which harmonizes the content management and delivery platform across all channels
  • Work closely with City General Managers, Brands Commercial Team, project team members and vendors on project initiation, implementation, and post-implementation support
  • Any other duties assigned

ARCHETYPES OF THE SUCCESSFUL CANDIDATE

  • Minimum 5 years of experience in digital content creation and social community management
  • Degree in Digital Marketing/Marketing or related discipline
  • Strong knowledge of SEM, SEO, social media, CRM and email marketing best practises.
  • Creative, dynamic and adapt fast to the ever-changing digital trends
  • Experienced content creator who can conceptualise and execute digital content across different online channels
  • Able to work independently under direction and complete within tight deadlines
  • A strong team player with great interpersonal skills to foster positive working relationships
  • Possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.

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