Our client is a private higher education institution in Singapore specialising in Film, Filmmaking, Music and related creative disciplines. The school offers a creative, industry-focused learning environment designed to develop the next generation of filmmakers, musicians and creative professionals.
As the school continues to expand its regional presence, it is seeking an experienced and commercially minded Head of Marketing to lead its marketing, partnerships and student recruitment strategy across Singapore and APAC.
Key Responsibilities
Marketing Strategy & Brand Development
- Develop and execute the school's overall marketing strategy across Singapore and APAC.
- Lead integrated marketing campaigns across digital, social media, content, events and offline channels.
- Develop compelling content showcasing student work, alumni success, faculty expertise and industry partnerships.
Student Recruitment & Enrolment
- Identify priority markets, student segments and recruitment channels.
- Build a strong pipeline of prospective students through digital campaigns, events, school visits, education fairs and partnerships.
- Work closely with admissions and academic teams to optimise the student recruitment journey from lead generation through enrolment.
- Develop market-specific messaging and campaigns for international students and their parents.
Strategic Partnerships
- Build and manage strategic partnerships with schools, universities, education agents, creative institutions, production companies, music organisations, studios, media companies and industry partners.
- Develop articulation, pathway, referral and collaboration opportunities with regional institutions.
- Explore partnerships with film festivals, music events, creative communities and industry organisations to enhance the school's visibility and student pipeline.
- Represent the school at external events, conferences, education fairs and industry networking opportunities.
Regional Expansion
- Develop a structured APAC market expansion plan, prioritising markets based on student demand and commercial potential.
- Establish and manage local recruitment and marketing partners across key APAC markets.
- Develop market intelligence on competitor institutions, tuition fees, student preferences and recruitment trends.
- Support the school's expansion into new markets and identify opportunities for strategic growth.
Team & Agency Management
- Lead and develop the marketing and student recruitment function.
- Manage external marketing agencies, education agents, creative partners and other vendors.
- Set KPIs and budgets and monitor campaign and recruitment performance.
- Work closely with senior management to develop annual marketing and enrolment plans.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Education or a related discipline.
- 8+ years of relevant experience in marketing, student recruitment, business development or partnerships.
- Proven experience in higher education, education services, creative industries, media, entertainment or a related sector.
- Demonstrated track record in student recruitment, lead generation and partnership development, ideally across APAC.
- Strong regional network across education, creative industries or student recruitment would be highly advantageous.
- Experience managing teams and external agencies.
- Excellent command of English; additional Asian languages would be an advantage.
- Willingness to travel across APAC when required.
