Job description
SVP, Regional Marketing - APAC
Reporting to: Head of Marketing, APAC
Team: Regional team of 3, including 2 VP Channel Marketing Managers (HK & Korea / Singapore & South Asia)
Team: Regional team of 3, including 2 VP Channel Marketing Managers (HK & Korea / Singapore & South Asia)
The Role:
Own the end-to-end regional marketing agenda to drive asset growth, deepen client engagement, and strengthen brand leadership across APAC. Lead integrated programs spanning content, digital, paid media, multimedia, events, and sponsorships in a complex, multi-market, multi-channel environment.
Own the end-to-end regional marketing agenda to drive asset growth, deepen client engagement, and strengthen brand leadership across APAC. Lead integrated programs spanning content, digital, paid media, multimedia, events, and sponsorships in a complex, multi-market, multi-channel environment.
Key Responsibilities:
- Set regional marketing strategy and coach a high-performing team
- Orchestrate integrated marketing across all channels and markets
- Enforce brand governance and ensure compliance across jurisdictions
- Manage budgets, external vendors, and production partners
- Partner with business leaders and client-facing teams to deliver measurable acquisition and retention outcomes
Requirements:
- Bachelor's degree CFA/CAIA preferred
- 15+ years of progressive marketing experience in asset management across Asia
- Deep expertise in wholesale/intermediary and institutional segments strong understanding of Hong Kong and Singapore markets with remit across South Asia and Korea
- Proven people leadership and cross-functional stakeholder management
- Experience managing agencies, production houses, and translation workflows
