The Head of Function, Creative Director leads the creative and design direction of Royal Insignia's fine jewellery, insignia, regalia, and bespoke luxury products. This role oversees the entire design lifecycle—from concept development, creative planning, and technical design execution to collaboration with production, procurement, marketing, and clients.
The position ensures that all designs uphold Royal Insignia's brand standards, heritage, craftsmanship quality, innovation, and commercial viability. The ability to delegate and lead project teams towards successful adoption of new design ideas is essential for the Head of Function, Creative Director.
He / she possesses a strong mastery of design fundamentals in and can generate creative work that meets the requirements of stakeholders. He/ she is able to work on multiple projects
Key Responsibilities
Creative Leadership & Design Direction
- Define and drive the overall creative vision across jewellery, insignia, and bespoke luxury products.
- Lead concept development through mood boards, sketches, design themes, and collection direction.
- Conduct regular creative critiques and guide the team to elevate design quality and consistency.
- Ensure all designs reflect Royal Insignia's brand identity, craftsmanship standards, and luxury positioning.
- Stay current on design trends, materials, gemstones, and emerging technologies.
End-to-End Design & Project Management
- Oversee the translation of concepts into technical drawings, CAD models, 3D renders, and production-ready specifications.
- Approve final design outputs prior to handover to Production.
- Ensure all design documentation is accurate, complete, and compliant with internal SOPs.
- Manage design schedules and workflows across corporate projects, product development, and Mimaki artwork.
- Maintain accurate technical measurements and design references to support production.
Collaboration & Stakeholder Engagement
- Receive and interpret design briefs from Sales and Client Servicing teams.
- Work closely with Production, Operations, Procurement, and Sales to ensure feasibility, cost accuracy, and alignment.
- Provide creative input to Marketing for campaigns, catalogues, and digital content.
- Proactively identify and resolve feasibility or execution risks early in the design process.
Quality, Innovation & Design Standards
- Maintain and continuously improve design quality through structured reviews and improvement initiatives.
- Introduce new materials, gemstones, techniques, and design aesthetics where appropriate.
- Own and maintain the Corporate Design SOP and ensure full team adherence.
- Oversee the proper use and output quality of the Mimaki machine.
- Ensure all corporate and product designs follow Royal Insignia's design language.
Leadership, Training & Team Development
- Lead, mentor, and develop designers, CAD artists, and visualisation specialists.
- Provide structured onboarding and training for new hires.
- Set team KPIs, work standards, and performance expectations.
- Conduct regular coaching, feedback, and performance appraisals (mid-year and end-year).
- Identify training needs and support continuous skill development within the team.
Operational Excellence & SOP Ownership
- Develop, update, and own all design-related SOPs and workflows.
- Ensure alignment between Design SOPs and Production SOPs.
- Drive efficiency improvements in design accuracy, speed, and consistency.
- Manage and optimise design software, tools, and resources.
- Allocate workloads effectively to meet deadlines without compromising quality.
Requirements
- Proven leadership experience in jewellery design, luxury products, or a related design discipline.
- Strong expertise in CAD, technical drawings, and production-ready design processes.
- Experience managing cross-functional stakeholders in a production environment.
- Strong people management, coaching, and team development capabilities.
- High attention to detail, structure, and process discipline.
- Passion for craftsmanship, innovation, and design excellence.
Job Description:
At ROYAL INSIGNIA, design is at the core of everything we do, and designers the blood of the company. As a designer, you are responsible for ensuring that the company produces quality designs that are creative, in line with the company's design direction, and customer's expectations.
The Industrial Designer/Product Designer/2D Designer is the bridge between the design and production team; regular communication with both teams is paramount to the efficient performance of his role.
He / she possesses good analytical, problem-solving and visualization skills, and is able to multi-task in a fast-paced work environment.
Duties & Responsibilities:
- Design and produce artwork, design illustrations, and graphic documents using a range of manual and digital techniques and media
- Produce 2D drawings & models for 3D presentation purposes. The drafter should be well-versed in design software such as Photoshop, Illustrator, procreate (or other digital sketching software)
- Maintain an awareness of trends and developments in design, materials, techniques and technology. Keep abreast of design trends in the luxury lifestyle industry
- Participate in the product conceptualisation phase and see the product from concept to final design
- Record measurements, information for design reference, work constructed, and produce design for the purpose of production
- Provide strategic insight and share expertise to improve the company's design processes and capabilities
- Generate ideas for new design concepts and prototypes
- Produce designs and test specifications for new ideas
- Administer experiments for testing the feasibility of prototypes
- Communicate outcomes of design tests and project implementation
- Prepare design plans and specification documents for submission
- Prepare communication materials and samples for production
- To operate machinery; such as laser cutting and flat bed printing when required
Job Requirements:
- Minimum Diploma in Industrial and/or Product Design, or any relevant field of study
- Prior experience as a product designer would be an advantage
