Sony Electronics Singapore is seeking a strategic and commercially driven Head of Digital & Customer Marketing to lead the company's digital growth, customer engagement (CRM & loyalty), and e-commerce functions.
The role is accountable for establishing strategic direction, driving business performance, developing organisational capabilities, and ensuring effective execution through a team of specialists.
The role also serves as the local lead for digital transformation and customer technology initiatives, partnering closely with regional headquarters and cross-functional stakeholders to implement new systems, processes and capabilities that support Sony's evolving customer strategy.
What you will be doing
1. Strategy & Business Performance
- Define the annual Digital, E-commerce and Customer Marketing strategy aligned with business objectives
- Establish department priorities, KPIs and resource allocation plans
- Own departmental performance across Digital Marketing, CRM, E-commerce & Product marketing — including sales, profit, traffic, acquisition, engagement and retention
- Identify growth opportunities and provide strategic recommendations to senior management on market trends, customer behaviour and digital opportunities
- Drive a performance and accountability culture, underpinned by regular business reviews and reporting to local senior management and regional headquarters.
2. Team Leadership & Capability Development
- Lead and develop a multidisciplinary team across Digital Marketing, E-commerce, CRM & Loyalty and Product Marketing (only selected DTC exclusive categories)
- Provide coaching, guidance and decision-making support to team members
- Establish clear roles, responsibilities and development pathways
- Foster collaboration, innovation and continuous improvement within the team
3. Stakeholder & Cross-Functional Management
- Serve as the primary lead between local business teams and regional headquarters on customer and digital initiatives
- Align priorities across Product Marketing, Sales, Sony Store, Customer Service and external partners
- Facilitate decision-making and resolve cross-functional challenges that impact business performance
- Ensure local market requirements are represented in regional and global discussions
4. Digital Transformation & Operational Excellence
- Act as the local business owner for customer marketing systems, platforms and transformation initiatives
- Lead the evaluation, implementation and adoption of new customer engagement, loyalty and marketing technology solutions
- Establish governance frameworks, operating procedures and performance standards across the department
- Champion process improvement, automation and data-driven decision making
- Oversee risk management, compliance, escalation management and operational issue resolution
5. Product Marketing — PlayStation, Reon & Xperia
- Provide oversight for go-to-market and in-store marketing execution for PlayStation, Reon and Xperia categories, sold exclusively through Sony Store
6. Success Measures
- Achievement of Digital, CRM, E-commerce & Product Marketing KPIs
- Customer acquisition and retention growth
- Revenue & profit contribution from e-commerce channels
- Successful implementation of transformation initiatives
- Team engagement and capability development
- Operational efficiency improvements
- Stakeholder satisfaction and cross-functional alignment
