Head of Developer Marketing

About SERA

SERA is building the world's first purpose-built FX settlement protocol for multi-currency stablecoins. As the stablecoin landscape explodes from USD dominance to 70+ currencies across 20+ countries, we're solving a critical infrastructure gap: instant, low-cost foreign exchange settlement on-chain.

Unlike AMMs designed for price discovery, SERA provides institutional-grade FX settlement with sub-second latency, built by a world-class team from GIC, Jump Trading, Wise, and top-tier financial institutions. We've run $2B+/month in FX volume and understand what it takes to build real financial infrastructure.

Our testnet launches in December 2025, with mainnet following in Q1 2026. We're backed by leading investors and positioned at the intersection of three massive trends: stablecoin adoption, cross-border payments, and DeFi infrastructure.

Learn more: https://sera.cx

The Role

We're looking for a Head of Developer Marketing to build SERA from the ground up as the go-to platform for developers building the next generation of financial applications. Your mission: acquire 1,000+ active developers within 6 months of testnet launch and establish Sera as the standard for multi-currency stablecoin settlement.

This is a rare opportunity to shape the marketing strategy for a protocol that will power billions per day in multi currency transactions. You'll have the autonomy, resources, and backing to execute a world-class developer marketing program.

What You'll DoBuild the Developer community (Months 1-6)

• Design and execute a comprehensive developer acquisition strategy across content, community, events, and partnerships

• Launch and grow Sera's Discord, Telegram, and social media presence from zero to 5,000+ engaged developers

• Create a developer relations program including office hours, workshops, and technical support

• Build an ambassador program to scale community engagement globally

Drive Developer adoption through content

• Develop a content strategy that educates developers on FX settlement, stablecoin infrastructure, and real-world use cases

• Create technical blog posts, video tutorials, API documentation, and case studies

• Establish Sera as a thought leader through guest posts, podcasts, and speaking opportunities

• Launch and manage a developer newsletter

Execute high-impact events & sponsorships

• Identify and sponsor the right dev communities (ETHGlobal, Token2049, etc.) with compelling prize structures

• Represent Sera at major conferences (Consensus, Money20/20, Token2049, Devcon)

• Host side events, workshops, and developer meetups

• Manage Gitcoin bounties and developer incentive programs

Measure, Optimize, and Scale

• Define KPIs and track developer acquisition, engagement, and retention metrics

• Analyze what's working and rapidly iterate on campaigns and channels

• Build scalable systems and processes for long-term developer growth

• Report directly to the founding team on progress and insights

Who You Are

Required Experience

• 5+ years in developer marketing, developer relations, or technical marketing in Web3, fintech, or API-first companies

• Proven track record of building developer communities from scratch and hitting aggressive growth targets

• Deep understanding of the Web3 ecosystem: DeFi protocols, smart contracts, stablecoins, and developer tooling

• Technical credibility: You can read code, understand APIs, and have meaningful conversations with senior engineers

• Excellent writer and communicator: You can explain complex technical concepts clearly and compellingly

Bonus Points

• Experience marketing to Ethereum, Solidity, or blockchain developers

• Background in fintech, payments, or cross-border money movement

• Previous experience at a high-growth crypto protocol or infrastructure company

• Strong network in the Web3 developer community

• Experience organizing or sponsoring hackathons

• Understanding of FX markets, treasury management, or financial infrastructure

Personal Qualities

• Self-starter: You thrive in ambiguity and can build a strategy from scratch

• Execution-focused: You don't just make plans—you ship, measure, and iterate rapidly

• Developer empathy: You genuinely care about making developers successful

• Data-driven: You make decisions based on metrics, not gut feelings

• Collaborative: You work well with engineering, product, and business teams

• Passionate about our mission: You believe in the future of programmable money and global financial inclusion

Why Join Sera

Impact

• Be the first marketing hire and shape the entire developer marketing function

• Work on infrastructure that will power the future of global payments and finance

• Join at the ground floor of a protocol positioned to become critical Web3 infrastructure

Team

• Work directly with founders who have deep expertise in FX, trading, and financial infrastructure

• Collaborate with world-class engineers from top trading firms and fintech companies

• Join a mission-driven team building for the long term

Compensation & Benefits

• Competitive salary commensurate with experience

• Equity/token allocation as part of our Employee Ownership Program

• Flexible remote work (work from anywhere)

Resources

• Meaningful budget (US$100k for first 6 months) to execute your strategy

• Autonomy to make decisions and move fast

• Direct access to founders and executive team

• Support from engineering team for developer tools and documentation

How to Apply

Send the following to people (at) sera.cx with the subject line Head of Developer Marketing:

1. Your resume or LinkedIn profile

2. A brief cover letter (max 500 words) answering:

• Why are you excited about Sera and this role

• What's your approach to acquiring the first 1,000 developers for a new protocol

• Share an example of a successful developer marketing campaign you've led

3. Links to your work: blog posts, talks, communities you've built, or campaigns you've run

We review applications on a rolling basis and will respond within 5-7 business days.

About the Interview Process

1. Initial call (30 min) - Get to know each other and discuss the role

2. Strategy presentation (60 min) - Present your 90-day plan for Sera's developer marketing

3. Team interviews (2-3 hours) - Meet with founders, engineers, and advisors

4. Reference checks - We'll speak with 2-3 professional references

5. Offer - Let's build the future of finance together

Sera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Questions

Reach out to us via DM on Twitter/X @seraprotocol

• #hiring #web3 #defi #developermarketing #crypto #stablecoins #fintech