Live Nation is launching a new, purpose-built mid-size live music venue in Singapore with a capacity of 3,000. Designed to host international touring acts, local artists, comedy, community, corporate, sports, esports and private events, the venue will also feature premium hospitality spaces, concessions, merchandise kiosks, and externally facing café and bar operations.
The Head of Culture & Partnerships leads the programming of the venue, developing a dynamic, year-round event calendar that complements touring content while activating open dates through original concepts, lifestyle programming, and collaborative events. This strategic leadership role defines the venue's cultural direction and non-traditional event strategy. Partnerships is a focused, activation-led part of the role, working alongside Live Nation's regional team to bring a small portfolio of priority brands into the venue whilst always nurturing new partner discussions. Critically, this role builds the venue's cultural identity and founding community ahead of opening, not only after launch, establishing the brand associations and tastemaker relationships that define how the venue is received on day one.
Working cross-functionally with the venue Marketing, Bookings, Operations, and external promoters as well as regional Live Nation functions, the Head of Culture & Partnerships ensures the venue is positioned as a leading cultural and lifestyle destination in the region.
ROLE & RESPONSIBILITIES:
Programming Strategy & Cultural Direction
- Define and lead the overall programming strategy and cultural vision for the venue.
- Curate a balanced and distinctive calendar across music, lifestyle, community, and entertainment formats.
- Identify and develop non-traditional event concepts (e.g. festivals, F&B experiences, brand-led events, competitions, sports, esports & cultural showcases).
- Ensure programming reflects market trends, audience demand, and cultural relevance.
- Position the venue as a key platform for both international and local creative communities.
- Collaborate with the third-party café brand on shared programming ideas to build a daily community rhythm that drives footfall and revenue beyond show nights.
Event Curation & Original Programming
- Curate original and partner-led event concepts that activate non-booked dates with scalable, repeatable formats, prioritizing co-created and co-funded collaborations over fully self-produced events.
- Where the venue self-produces, develop ownable IP with commercial longevity that the sponsorship and partnerships function can sell against.
- Collaborate with internal teams to ensure operational feasibility and audience experience excellence.
Partnership Collaboration
- Partner with the regional Sponsorship & Partnerships team to explore venue-specific deals with brands they introduce, where they hold the relationship and the venue shapes the on-site opportunity.
- Activate closed partnerships in-venue, fulfilling the agreed partner assets, integrations, and experiences to a high standard.
- Provide programming inputs to support partnership proposals and integrated event concepts.
- Ensure partner involvement aligns with event vision, audience experience, and brand positioning.
- Align programming to national tourism and public-sector objectives, and assist in managing relationships with Singapore agencies
Commercial Performance & Event Viability
- Drive event performance through strong programming, audience engagement, and attendance.
- Balance cultural value with commercial viability across programming decisions.
- Set and achieve attendance and programming KPIs.
- Work with internal teams on ticketing strategies, pricing, and event performance optimization.
Cross-Functional Leadership
- Core leadership role and a key face of the venue, locally and regionally
- Work closely with Marketing on campaign strategies, audience development, and brand positioning.
- Collaborate with Bookings to ensure alignment between touring content and self-produced events.
- Partner with Venue Operations to ensure seamless execution of all events.
Market Intelligence & Positioning
- Monitor industry trends, competitor venues, and emerging cultural movements.
- Identify new opportunities in entertainment, lifestyle, and experiential formats.
- Continuously evolve the venue's positioning within Singapore.
REQUIREMENTS :
- Bachelor's Degree in Events, Business, Marketing, Arts, or related discipline preferred.
- 7 to 10 years of experience in programming, event development, or entertainment management (music experience preferred).
- Proven experience in creating and delivering intimate and large-scale or lifestyle-driven events, with an understanding of the overall music ecosystem to drive cultural change
- Experience opening or launching a new venue or event property
- Experience collaborating with Sponsorship & Partnerships teams by providing programming input to support partnership proposals and integrated event concepts.
- Track record working within Singapore in the music, entertainment and lifestyle world
- Strong understanding of event economics and audience engagement strategies in Singapore and regionally.
- Established network across music, entertainment, creative, and cultural communities.
- Strong leadership, strategic thinking, and decision-making capabilities.
- Excellent communication and stakeholder management skills.
- Ability to balance creativity with financial and operational considerations.
- Experience working in fast-paced, live event environments.
- Willingness to work evenings, weekends, and public holidays as required.
