Brief Summary
Join our dynamic team as the Head of Content, where you will play a pivotal role in crafting engaging content strategies that resonate across digital platforms. This leadership position focuses on enhancing brand voice and delivering impactful content that drives business success.
Responsibilities
- Define and implement comprehensive content strategies for various channels including web, blog, social media, and video, aligning with business goals and audience needs. Establish clear content standards encompassing tone, style, accuracy, and use of AI tools, while ensuring discoverability and SEO performance through key themes and narratives. Own and manage a multi-channel editorial calendar, ensuring briefs are based on audience insights and search intent. Oversee content creation and on-page optimization, including SEO elements like metadata, headings, and readability, while driving scalability and repurposing content effectively. Lead the content team through hiring, mentoring, and performance management establish annual plans and KPIs to support overall content operations. Develop efficient content operations with processes, templates, and quality assurance workflows to maintain high standards. Collaborate with cross-functional teams and stakeholders to align content strategies and provide regular updates to senior leadership. Manage content-related risks, compliance, copyright, and issue resolution, ensuring smooth operational flow. Lead the SEO strategy, approving site architecture and on-page SEO standards oversee technical audits and work with teams to prioritize fixes. Define KPIs for content performance, guiding analytics and experimentation to optimize ongoing content initiatives and improvements.
Requirements
- Bachelor's degree in a relevant field. Proven experience in content strategy, SEO, and digital marketing (minimum 5 years preferred). Strong leadership skills with the capability to build and manage diverse teams. Excellent analytical skills with a track record of utilizing data to drive content decisions. Familiarity with content management systems and digital marketing tools. Ability to collaborate effectively across departments and communicate insights with senior leadership.
