Head of Commercial

A distinctive luxury hospitality group is seeking an accomplished Group Head of Commercial to shape and lead the commercial direction of two exceptional boutique hotels.

The appointment calls for an experienced luxury sales leader with well-established international relationships, a deep understanding of leading luxury travel consortia, and the commercial breadth to oversee reservations, revenue strategy and distribution while ensuring that sales and marketing remain closely aligned.

Based in Singapore, this is a hands-on leadership role for someone who combines sound commercial judgement with personality, energy and a genuine passion for luxury hospitality.

The Role

The Group Head of Commercial will develop and deliver the commercial strategy across both properties, bringing together sales, reservations, marketing, pricing and distribution.

The successful candidate will bring an integrated commercial perspective, aligning sales and marketing activity with thoughtful pricing, forecasting, inventory and distribution strategies to optimise performance across both properties.

Working closely with hotel leadership and operational teams, the role will focus on strengthening market positioning, growing revenue from priority segments and developing meaningful relationships with the partners who influence luxury travel.

Key Responsibilities

• Lead the sales strategy across both properties, with particular focus on the international luxury leisure market.
• Manage and develop the on-property sales teams and reservations function.
• Build relationships with luxury travel advisors, tour operators, consortia and preferred partner programmes.
• Represent the properties at selected trade shows, sales missions and client events.
• Guide pricing, forecasting, inventory and channel decisions based on demand, booking pace and market conditions.
• Monitor business mix, occupancy, average rate, RevPAR, conversion and channel performance.
• Strengthen direct business and ensure rates, inventory and content are presented consistently across all distribution channels.
• Work closely with marketing to align campaigns, communications, partnerships and content with commercial priorities.
• Create a collaborative and accountable commercial culture across both hotels.

The Ideal Candidate

The successful candidate will have significant senior sales or commercial leadership experience within luxury hotels, resorts or high-end travel.

They will bring:

• A strong record of driving sales performance in luxury hospitality.
• Established relationships within the international luxury leisure market.
• Experience working with leading travel consortia, preferred partner programmes and high-end travel advisors.
• Experience leading sales and reservations teams.
• A strong understanding of pricing, forecasting, inventory and distribution.
• An appreciation of how sales, marketing and brand positioning work together.
• Excellent communication, negotiation and relationship-building skills.
• The ability to think strategically while remaining closely involved in execution.
• A willingness to travel internationally as required.

We are looking for someone engaging, polished and credible, with a relationship-led approach and an entrepreneurial mindset. They should be commercially ambitious yet thoughtful, collaborative, decisive and able to represent the properties with warmth, intelligence and authenticity.

Confidentiality

All applications, introductions and discussions will be handled with complete discretion. Further details regarding the organisation and its properties will be shared with suitably qualified candidates at the appropriate stage.