We are seeking for a senior commercial leader to take full ownership of the Group's revenue performance and go-to-market execution.
As Head of Commercial, you will be accountable for aligning and driving Sales, Business Development, Marketing, and Branding into a single, high-performing commercial engine. This role owns end-to-end commercial execution across vehicle sales, rental & leasing, insurance, and both B2C and B2B segments.
You will translate the CEO's strategic direction into clear priorities, disciplined execution, and measurable results, while reducing fragmentation and driving accountability across teams.
Key Responsibilities
Commercial Strategy & Revenue Ownership
- Execute and operationalise the Group's commercial strategy in line with growth objectives.
- Own revenue targets, pipeline health, revenue mix, and margins.
- Translate strategy into clear commercial plans, priorities, and KPIs.
- Review performance regularly and intervene decisively when targets are at risk.
Sales Leadership (Multi-Vertical)
Oversee and drive performance across:
- Vehicle Sales (new, used, B2C, B2B)
- Rental & Leasing
- Insurance
Key focus areas:
- Lead Sales Managers and senior team leads with consistent performance standards.
- Drive cross-sell and upsell (e.g. vehicle to insurance to financing to rental).
- Ensure sales incentives and targets support long-term profitability, not short-term volume.
Business Development & Corporate Sales
- Set clear BD priorities across corporate, fleet, partnerships, dealers, and strategic accounts.
- Own BD pipeline quality, deal conversion, and commercial soundness.
- Ensure BD efforts are aligned with operational capacity and scalability.
- Partner closely with Operations and Finance on deal structuring.
Marketing & Branding Leadership
- Own execution and effectiveness of Marketing and Branding functions.
- Ensure marketing activity is tied to measurable commercial outcomes (leads, conversion, ROI).
- Prioritise resources toward highest-impact revenue opportunities.
- Act as the commercial gatekeeper for campaigns, ensuring alignment without micromanaging execution.
- Ensure brand consistency across all customer touchpoints.
Cross-Functional Integration
- Act as the integrator across Sales, BD, Marketing, Branding, Operations, and Finance.
- Resolve conflicts decisively and ensure pricing, messaging, and customer experience are aligned.
- Partner with Finance on forecasting, budgeting, and performance tracking.
Leadership & Capability Building
- Lead, coach, and develop senior commercial leaders.
- Build a strong second line of leadership to reduce key-person dependency.
- Identify capability gaps and work with HR on talent upgrades or restructuring.
- Set clear KPIs, accountability, and performance expectations.
Performance Management & Reporting
- Own commercial dashboards and KPIs across all functions.
- Provide clear, data-driven reporting to the CEO.
- Surface risks early and recommend corrective actions.
- Build a performance culture grounded in data, not anecdotes.
Success Measures
- Group revenue growth and quality of revenue
- Cross-sell penetration across business units
- Sales & BD pipeline health and conversion
- Marketing ROI and lead effectiveness
- Leadership effectiveness and execution consistency
Requirements
- 10-15+ years in commercial, revenue, or sales leadership roles, preferably automotive industry
- Proven experience managing multiple commercial functions, not sales alone
- Background in multi-product or multi-business environments preferred
- Strong commercial judgment and numerical literacy
- Comfortable leading senior managers and strong personalities
- Able to balance strategy with hands-on execution
- Decisive, structured, and outcome-oriented
- High integrity, low ego, and politically grounded
- Mindset
- Owner mentality
- Long-term builder, not short-term optimiser
- Comfortable with accountability and performance measurement
Triton AI Pte Ltd
Registration Number: R1980724
EA: 21C0661
