The Head of Admissions, Partnerships & Family Experience is responsible for directing the student recruitment and admissions processes at GESS. With a strong understanding of the target market, appropriately tailoring the approach depending on the student and parent's needs.
Taking the lead to build strategies to qualify and convert enquiries into applications. Managing the conversion life cycle process to drive new enrolments and management of the Student Management Systems.
Building the admissions team to function as brand ambassadors and to present the school to prospective parents at open days and other recruitment events. Managing processes to comply with government regulations (e.g. CPE). Improving processes to support the achievement of student enrolment targets at GESS. Leading agent development, business development, and engagement strategies with key partners.
Key Accountabilities
- Admissions processes
- Create standardized admissions procedures and enforce implementation
- Review and create GESS admission toolkit and ensure admissions meeting areas and school tours project GESS favourably
- Work towards a time bound turnaround time for letters of offer (eg: 72 hours)
- Streamline the online application process
- Work closely with the Marketing team to build in marketing initiatives into the admissions process
- Develop student retention strategies within the school
- Provide competitor intelligence reports
- Develop customer service plans to improve initial perception of GESS to potential students and parents
- Visit management
- Create a customer focused service environment
- Responsible for creating a managed tour process of campus for potential parents and students
- Ensure high priority for all requests for campus visits
- Manage the enquiry cycle
- Responsible to ensure that all enquires are fielded, filtered and responded to within a 24 hour period
- Provide first and continual point of contact from enquire to enrolment
- Admissions recording and reporting
- Take lead to implement effective Student Management System processes
- Create processes to record accurate and timely information relating to the admissions life cycle into the SMS and other systems to ensure completeness of data
- Assist in producing data and report as needed
- Maintain and enhance management of accurate demographic data
- Communication and customer service
- Build strong relationships with Academic heads
- Work closely with various parent/student volunteer committees to ensure positive word of mouth
- Take lead to provide high quality of customer care at all times in all forms of communication
- Work with Marketing department to create suite of professional admission collateral and enhance content on website
- Create process to gather customer feedback through various surveys (admissions survey, exit survey)
- Agent development and business development strategies
- Analyse market, appoint key agents to strategize development of new partnerships that will help meet enrolment objectives at GESS
- Implement strategies through collaborations with agents and corporate partners on training, marketing, and other customer service initiatives
- Plan and implement joint marketing and events with agents and partners to meet new student recruitment objectives
Knowledge and Experience
- Bachelor's degree in Business, Marketing, Education or related field (Master's preferred)
- 7-10 years experience in admissions, enrolment management, or business development, ideally within an international school setting
- Proven track record of meeting enrolment targets and converting enquiries into confirmed applications
- Strong knowledge of Student Management/CRM systems, data reporting, and regulatory compliance (e.g., CPE requirements in Singapore)
- Demonstrated experience leading teams and developing agents, corporate partnerships, and recruitment strategies
- Excellent stakeholder management skills with a strong customer experience focus and ability to collaborate cross-functionally
Technical and Soft Skills
- Strong analytical and technical capability in Student Management/CRM systems, data reporting, and admissions lifecycle tracking
- Strategic planning and business development skills, with the ability to translate market intelligence into enrolment growth strategies
- Excellent communication and presentation skills, with confidence engaging parents, agents, and senior academic leaders
- High level of customer service orientation, with the ability to build trust and deliver a premium family experience
- Strong leadership, organisational and change management skills, with the ability to drive process improvement and team performance
