Growth & Performance Marketing Associate

About Us

Innerwork Circle helps individuals unlock the next level within themselves.

Our programs are built for the inwardly courageous. We design experiences that invite people to return to themselves with clarity, honesty, and depth, so they can live, lead and move through the world more consciously.

We work with leaders, founders, and ambitious individuals who are ready for deeper growth, greater clarity, and more meaningful transformation. Through immersive experiences, leadership programs, and transformational interventions, we help people uncover and overcome the internal barriers limiting their next level of leadership, performance, and fulfillment.

As we scale, we are building a high-performance marketing engine to drive qualified demand, grow our audience and convert interest into participation and revenue.

The Opportunity

We are looking for a hands-on Growth & Performance Marketing Associate to support and execute our day-to-day performance marketing operations.

You will work directly with the Growth& Performance Marketing Lead to run campaigns, build funnels, execute content, and optimize performance across channels.

This role is ideal for someone who:

• Is hungry to drive performance marketing end-to-end
• Is willing to do the detailed, execution-heavy work
• Has strong discipline, curiosity, and ownership
• Wants to grow into a high-impact growth marketer over time

Mission of the Role

Support the execution and optimization of Innerwork Circle's paid acquisition and digital growth engine by:

• Running and optimizing campaigns daily
• Building and updating landing pages and funnels
• Creating and iterating high-performing content
• Tracking performance and identifying improvement opportunities

Your role is to turn strategy into execution and execution into results.

Key Responsibilities

1. Campaign Execution (Core Focus)

o Setup, launch, and manage campaigns across:
. Meta (Facebook / Instagram)
. Google Ads
. LinkedIn (as needed)
. TikTok (as needed)
o Implement targeting, creatives, budgets, and tracking
o Monitor campaigns daily and make optimizations (bids, audiences, creatives)
o Ensurecampaigns are delivered on time and aligned to objectives

2. Creative & Content Execution

o Assistin creating performance-driven content including:
. Short-form videos (Reels / TikTokstyle)
. Ad copy and hooks
. Landing page content
o Translatebriefs into execution-ready assets
o Workwith designers / editors where required
o Continuouslyiterate creatives based on performance data

3. Funnel & Landing Page Management

o Build and update landing pages, registration flows, andsales pages
o Ensure alignment between ads, messaging, and landingexperience
o Improve conversion rates through small, continuous optimizations

4. Data Tracking& Reporting

o Track daily campaign performance (CTR, CPL, CPA, conversions)
o Maintain dashboards and performance reports
o Flag issues and opportunities quickly
o Support weekly reporting and insights

5. Testing &Optimization

o Run structured A/B tests across:
. Creatives
. Headlines and hooks
. Audiences
. Landing pages
o Document learningsand scale winning variations

6. Operational Support
o Manage campaign timelines and deliverables
o Coordinate with content, partnerships, and sales teams
o Ensure smooth execution of marketing campaigns tied toevents and programs

Ideal Candidate Profile

Must-Have

o 2-5 years of experience or strong internship exposure in digital marketing, paid ads, or content marketing

o Basic hands-on experience with Meta Ads or Google Ads

o Strong attention to detail and execution discipline

o Willingness to learn, test, and iterate quickly

o Comfortable working with data, dashboards, and numbers

Strongly Preferred

o Experience creating short-form video content

o Familiarity with landing page builders and basic funnel tools

o Exposure to analytics tools (Google Analytics, Meta Ads Manager)

o Interest in psychology, storytelling, or human behavior

Core Competencies

o Hungry and proactive

o Detail-oriented and reliable

o Fast learner with growth mindset

o Comfortable doing hands-on, execution-heavy work

o Strong ownership and accountability

What Success Looks Like

Within 3-6 months,you will:
o Independently manage and optimize campaigns
o Contribute to improved CPL and conversion rates
o Execute high-performing creatives and funnels
o Become a reliable operator within the growth engine
o Develop into a strong performance marketer with end-to-end exposure

Working Model

o Full-time role based in Singapore (flexible hybrid)

o Reports to Growth& Performance Marketing Lead

o Fast-paced, execution-driven environment

o High learning and development opportunity

Why Join Us

Learn End-to-End Growth Marketing

Gain hands-on exposure across paid media, content, funnels, and analytics.

Build Real Skills That Matter

Work on campaigns that directly drive revenue, not vanity metrics.

High Growth Environment

Learn directly from experienced operators and scale with the business.

Meaningful Work

Help connect people to experiences that drive real personal transformation.

To Apply

o Send your resume
o Any campaigns, content, or marketing work you've executed
o A short note why you're interested in growth/performance marketing

Email: [Confidential Information]

Subject Line: Growth & Performance Marketing Associate - [YourName]