Who we are:
minden.ai is a technology venture founded by Temasek in strategic partnership with DFI Retail Group and coalition partners DBS Bank, Cold Storage, Gojek, Mandai Wildlife Group and Singtel. We are on a mission to redefine the engagement between brands and consumers in Southeast Asia.
The way we work:
At Minden, we treat each other with respect. We embrace authenticity and transparency. We pride ourselves on agility and innovation, and believe in embracing continuous learning and self-improvement. We strive to be the preferred employer by providing comprehensive benefits, a dynamic and exciting working environment, work-life balance and effort recognition.
We are seeking pioneers with grit and passion, an insatiable intellectual curiosity and a heart for people to amplify effectiveness as a team.
We are looking for a Growth Marketing Specialist / Manager to join our Marketing & Partnerships Team in Singapore. You will drive growth marketing initiatives across our strategic partner accounts. You will collaborate closely with internal teams and external partners to identify growth opportunities, drive customer acquisition and engagement, and optimise campaign performance through experimentation, analytics and customer insights.
As a Growth Marketing Specialist/Manager, you will:
- Develop and execute growth marketing strategies and initiatives across strategic partner accounts.
- Plan, execute and optimise integrated marketing campaigns to drive customer acquisition, engagement, retention and partner growth.
- Collaborate with partner stakeholders to understand their business objectives and translate them into effective marketing initiatives.
- Analyse customer behaviour, campaign performance and business data to identify growth opportunities and recommend optimisation strategies.
- Coordinate the development of marketing assets, EDMs, push notifications, landing pages and other campaign materials.
- Work closely with cross-functional teams and external agencies to ensure timely and effective campaign execution.
- Monitor campaign performance, prepare reports and translate insights into actionable recommendations for stakeholders.
- Explore and leverage AI tools to improve campaign planning, content creation, workflow efficiency and marketing effectiveness.
- Stay updated on consumer trends, growth marketing best practices and emerging technologies to continuously identify new growth opportunities.
What you should have:
- Ideally 4–5 years of relevant experience in growth marketing, digital marketing, lifecycle marketing or a similar marketing function, gained in either an agency or in-house environment.
- Experience developing and executing data-driven marketing campaigns focused on customer acquisition, engagement, retention or growth.
- Strong analytical skills with the ability to interpret customer and campaign data and translate insights into actionable recommendations.
- Strong stakeholder management skills and experience working with internal and external partners.
- Demonstrated interest in or experience using AI tools to improve productivity, content creation, campaign optimisation or marketing workflows.
- Excellent written and verbal communication skills in both English and Chinese, as the role involves developing bilingual marketing content and collaborating with Chinese-speaking stakeholders, partners, agencies and customers.
- Self-motivated with a willingness to learn and adapt in a dynamic environment.
- Comfortable working in a fast-paced environment with evolving priorities and business needs.
- Experience in a technology, startup, loyalty, consumer or digital business is an advantage.
