A Hybrid working model
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Roles & Responsibilities:
Growth strategy and Execution strategy
- Develop and execute end-to-end growth marketing strategies to drive acquisition, activation, and retention
- Own campaign performance across paid, owned, and earned channels (e.g., social, search, display, affiliates, CRM)
- Translate brand campaigns into performance-driven executions that deliver measurable ROI
Data Analytics
- Analyze campaign performance and customer behavior to uncover growth opportunities
- Build dashboards and reports to track funnel performance and marketing effectiveness
- Use insights to inform creative, messaging, and channel strategies
Performance optimisation
- Continuously run A/B tests on creatives, targeting, and landing pages to improve conversion rates
- Monitor key metrics (CAC, LTV, conversion rates) and adjust strategies to maximize efficiency
Integrated campaigns and creative development
- Lead end-to-end integrated campaigns across paid, owned, and earned channels
- Work closely with Creative team and/or agency to develop culturally relevant, standout campaigns
- Ensure campaigns are designed with both brand impact and measurable outcomes in mind
- Guide development of high-performing, insight-driven creatives across digital platforms
- Partner with agencies to continuously evolve messaging, formats, and storytelling
- Balance brand-building with conversion by optimizing creative based on performance insights
Ideal skills/ experience:
- University Degree. Degree in Marketing and Communication or Business or Advertising, or Digital Marketing preferred
- 4-7 years of experience in growth marketing, performance marketing, or digital marketing
- Strong understanding leading brand campaigns with measurable business impact
- Proven track record of driving measurable growth and optimizing campaign performance
- Experience with creative communications development.
- Experience with analytics tools (e.g., Google Analytics, Power BI, Tableau, etc.)
- Strong analytical mindset with the ability to translate data into actionable insights
- Highly data-driven with a test-and-learn mindset
- Creative thinker who can balance brand and performance
- Agile and adaptable in a fast-paced environment
- Strong ownership and bias for action
- Excellent communication and stakeholder management skills
