About WPP Production
We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
About WPP
WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
A Hybrid working model
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
This is a 12-month contract opportunity, based onsite with a telecommunications client's office.
We're looking for a Growth Marketing Executive to drive brand-led communications that influence consideration and improve digital sales performance. This role sits at the intersection of brand, digital, and commercial, translating strong narratives into measurable business impact.
You will help shape how Singtel shows up across digital touchpoints — ensuring campaigns not only build brand equity, but also increase conversion efficiency and demand quality over time.
Key Responsibilities:
Activating Integrated Brand Campaigns with Commercial Impact
- Execute brand-led campaigns across key moments (e.g. device launches, plan promotions, entertainment bundles)
- Translate brand strategy into digital-first executions across paid media, social, content, CRM, and on-site journeys
- Ensure campaigns are built for both salience and performance amplification
Connect Brand Efforts to Digital Sales Outcomes
- Partner with Performance Marketing team to translate brand narratives into high-performing creatives
- Identify opportunities to improve customer acquisition cost (CAC) and funnel efficiency through stronger top- and mid-funnel messaging
Support Go-To-Market
- Work closely with Product Marketing team to shape clear, differentiated messaging (beyond price and promos)
- Ensure consistency across campaigns, website, and acquisition channels
Drive Audience & Insight-Led Marketing
- Identify key audience segments (e.g. families, gamers, streamers, digital natives)
- Translate insights into relevant messaging angles and content strategies
- Continuously refine positioning based on campaign performance and market response
Ideal Skills and Experience:
- 1-2 years in marketing, preferably in telco, tech, e-commerce, or FMCG categories.
- Experience working on integrated campaigns across brand and digital channels
- Familiarity with digital sales funnels and e-commerce journeys
- Strong instinct for clear, differentiated messaging in a crowded market
- Ability to simplify complex product propositions into consumer-friendly stories
- Experience in briefing and working with creative agencies/teams and media agencies
- Effectively bilingual and written communication skills in English and Chinese
Why work here:
At WPP Production, you'll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You'll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP's unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.
Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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