Growth & Content Marketing Executive

About HappyFrames

HappyFrames is a growing lifestyle photography brand focused on creating meaningful, confidence-driven portrait experiences. As we scale towards consistent monthly revenue growth, we are looking for a commercially minded Growth & Content Marketing Executive to drive bookings, generate leads, and build strong brand engagement.

This role is hands-on and execution-focused. You will work closely with the founder and Assemblyclan's creative production team to turn marketing ideas into high-performing content and measurable revenue growth.

Key Responsibilities

1. Revenue & Lead Generation

• Support achievement of monthly revenue targets

• Plan, execute and optimise paid advertising campaigns across Meta (Facebook & Instagram), Google Ads and TikTok Ads

• Monitor and improve key metrics such as cost per lead (CPL), return on ad spend (ROAS) and conversion rates

• Manage basic CRM tracking and lead follow-ups

• Propose promotional mechanics that drive sales while maintaining brand positioning

2. Content Strategy & Creative Ideation

• Develop and manage weekly and monthly content calendars aligned with sales goals

• Conceptualise bite-sized, conversion-driven short-form content (Reels, TikTok, testimonials, founder POV, behind-the-scenes)

• Translate trends into brand-relevant ideas that drive engagement and bookings

• Pitch creative concepts that can be executed independently or elevated with support from Assemblyclan

3. Content Creation & Execution

• Shoot and edit short-form mobile-first content

• Design simple graphics for social posts, promotions and stories

• Edit videos using CapCut or similar editing tools

• Write engaging captions aligned to brand tone

• Schedule and publish content consistently across platforms

4. Community & Engagement

• Drive engagement through comments, DMs and interactive formats

• Assist in building referral initiatives and repeat booking strategies

• Support simple member engagement initiatives and future brand collaborations

5. Reporting & Optimisation

Provide weekly performance updates

Analyse campaign performance and recommend improvements

Continuously test creatives, audiences and offers to improve booking consistency

Requirements

• 2-4 years of experience in growth marketing, performance marketing or social media marketing

• Hands-on experience running Meta Ads (experience with Google and TikTok Ads preferred)

• Strong understanding of short-form content trends and social media algorithms

• Basic video editing skills (CapCut or similar tools)

• Basic graphic design skills (Canva or similar platforms)

• Commercial mindset with understanding of how marketing drives revenue

• Organised, proactive and able to execute independently

Experience in lifestyle, beauty, photography or creative industries is preferred but not mandatory.