Run integrated marketing campaigns across digital, content, events, social media, and performance channels.
Convert marketing strategies into actionable campaign plans, timelines, and delivery roadmaps.
Oversee campaigns end to end, from planning and coordination through to performance evaluation.
Produce marketing materials, content assets, and campaign communications aligned to brand positioning.
Steer customer acquisition channels to lift engagement, conversions, and marketing funnel performance.
Measure weekly and monthly marketing metrics to pinpoint bottlenecks and improve campaign effectiveness.
Pilot new channels, tactics, and growth opportunities to open additional demand.
Liaise with Product, Sales, Operations, and Creative teams, including on sales enablement collateral and product communications.
Direct external agencies, designers, copywriters, and performance vendors against clear objectives, KPIs, and quality standards.
Report on CAC, LTV, conversion rates, engagement, and campaign ROI, and present insights to marketing leadership.
Requirements
Bachelor's degree in Marketing, Business, Communications, or a related field.
5 or more years of experience in marketing, growth marketing, digital marketing, or campaign management roles.
Hands-on capability across paid media, content marketing, social media, email marketing, and events, supported by marketing analytics, performance tracking, and campaign optimisation tools.
Background in technology, SaaS, healthcare, maritime, wellness, or B2B industries is an advantage.
Strong project management, analytical problem solving, communication, and stakeholder management skills, with the ability to handle multiple priorities independently.
