Key Mandate:
The Group Distribution Manager will oversee and manage the distribution strategy and system setup across all COMO hotel properties. This role is essential in maximizing revenue through effective channel management, optimizing distribution costs, and ensuring that the strategic deployment of ARI across committed channels. The ideal candidate will possess extensive experience with Opera PMS and Synxis CRS, along with a deep understanding of the hospitality distribution landscape.
Responsibilities:
- Develop and implement distribution strategies that maximize revenue and optimize channel performance across all hotel properties.
- Manage all online distribution channels, including OTA, GDS, brand website, and third-party intermediaries (metasearch, WeChat mini-program).
- Guide hotels through the Opera Cloud migration for Revenue and Reservations-related areas.
- Oversee the smooth operation of the hotel distribution function, ensuring all committed rates are accurately and promptly loaded across all partner channels.
- Optimize PMS and CRS configuration and usage to support distribution, reservation efficiency, and data accuracy.
- Map and articulate the data flow across revenue and distribution systems to ensure alignment and operational efficiency
- Work closely with the revenue management team and the digital marketing team to ensure rate parity and optimal pricing strategies across all channels.
- Monitor and analyze distribution channel performance, identifying opportunities for improvement and implementing corrective actions.
- Oversee the integration and functionality of Opera PMS and Synxis CRS to ensure seamless connectivity and data accuracy.
- Partner with marketing and digital teams to support promotional campaigns through appropriate distribution channels.
- Establish and maintain strong relationships with key distribution partners, including contract negotiation when necessary.
- Provide training and support to property-level teams on best practices and system usage across revenue and reservation platforms.
- Provide guidelines and ensure the Reservations Team adheres to the data entry policy to maintain high data quality.
- Support the implementation of best practices in RMS (IDeaS G3) and ensure that the revenue strategy is effectively translated into distribution channels.
- Stay up to date with industry trends and emerging technologies to keep the company at the forefront of distribution strategies.
- Prepare regular reports and presentations for senior management, detailing performance metrics and strategic recommendations.
Job Requirements:
Qualifications:
- Bachelor degree in Hospitality Management, Business Administration, or a related field, and possess certification in revenue or distribution management.
- Minimum 5 years of experience in hotel distribution management with a medium-sized hotel company at a cluster or corporate level, or in a similar role, with a proven track record of success.
- Extensive experience with Opera Cloud and V5 (PMS) and Synxis CRS is required.
- Prior experience completing an Opera migration project is preferred.
- Familiarity with additional distribution platforms, PMS (e.g. Mews), RMS (IDeaS G3), Rateshopping tool (Lighthouse), BI tool (e.g. Power BI, Opera R&A, Hotel IQ).
- Strong analytical skills and the ability to interpret complex data to support strategic decisions.
- Excellent communication and interpersonal skills able to work effectively across departments.
- Strong negotiation skills and experience managing vendor relationships.
- Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
- Ability to work independently and manage multiple projects in a fast-paced environment.
