At Tag, we bring big ideas to life. As a leading creative production and sourcing partner, we work with some of the world's biggest brands and agencies, delivering content at scale to create campaigns that are more impactful, more effective and more efficient.
We believe that the combination of different ideas, experience, backgrounds and skillsets create a great place to work, and we are committed to promoting an inclusive, equitable and diverse culture where each employee feels supported and empowered.
ROLE PURPOSE:
The Group Creative Director (GCD) is the driving force behind creative excellence at Tag Singapore - shaping a vision that inspires, elevates, and scales world-class creative output across the business.
This is a role for a deeply craft-led creative - someone with an art direction foundation, a sharp eye, and an obsession with the details that make work exceptional. You are a hands on leader and enjoy staying close to the work, raising the standard and setting the tone for what great looks like every day.
Leading multidisciplinary teams across content, design, social, digital, production, and emerging media, you bring together craft, culture, and technology to deliver work that not only resonates, but creates real, measurable impact. From brand-led creative to social activations, you're creativity and leadership can expand to any task at hand.
Operating at the intersection of creativity, innovation, and business transformation, you translate complex challenges into powerful creative solutions that are culturally relevant, commercially effective, and built to scale. Working in close partnership with Client, Growth, Delivery, Product, and Innovation teams, you ensure creativity is both ambitious and grounded in results.
As a highly visible, client-facing leader, you build trusted relationships, develop outstanding talent, and contribute directly to growth - through hands-on creative leadership, proactive opportunity creation, and consistently exceptional delivery.
KEY RESPONSIBILITIES:
1. Creative Leadership & Excellence
- Define and champion a compelling creative vision for Tag Singapore, continuously evolving it to stay ahead of the industry.
- Lead and inspire multidisciplinary teams while staying closely connected to the work - reviewing, shaping, and elevating it at every stage.
- Bring a strong art direction lens and an uncompromising focus on craft, ensuring every output meets the highest creative standards.
- Set clear benchmarks for excellence across all disciplines - content, design, social, digital, and production.
- Ensure every idea is strategically sound, visually strong, and executed with precision and care.
- Guide teams from concept through to execution, remaining hands-on where it matters most.
- Foster a culture where attention to detail, creative integrity, and pride in the work are non-negotiable.
- Stay attuned to emerging trends, technologies, and cultural shifts - translating them into meaningful creative opportunities.
- Be able to operate creatively across a range of practices: brand creative, social, retail, video production, retail
2. Client Partnership & Strategic Leadership
- Build strong, trusted relationships with senior client stakeholders across local and regional accounts.
- Translate complex business challenges into inspiring, effective creative solutions.
- Lead workshops, strategic sessions, and innovation engagements that unlock new thinking and direction.
- Present ideas and creative work with clarity, confidence, and conviction.
- Partner closely with Client and Growth teams to deepen relationships and unlock new value.
- Act as a senior creative advisor across Tag's most important accounts.
3. Commercial Growth & New Business
- Play a leading role in pitches, RFP responses, and growth initiatives alongside the Growth team.
- Identify and create proactive opportunities to expand existing client relationships.
- Contribute directly to revenue growth through integrated, cross-functional solutions.
- Help shape distinctive creative propositions that strengthen Tag's position in the market.
- Represent Tag externally through industry events, client engagements, and thought leadership.
4. Creative Operations & Delivery Partnership
- Partner closely with Delivery, Production, and Operations teams to ensure creative ambition is matched by executional excellence.
- Develop ideas that are not only compelling, but scalable, efficient, and commercially viable.
- Support the evolution of modern content supply chains to improve speed, consistency, and quality.
- Collaborate with Product and Innovation teams to embed AI and emerging tools into creative workflows, without compromising craft.
- Champion ways of working that allow teams to focus on producing their best work.
5. Talent Leadership & Team Development
- Lead, mentor, and grow Creative Directors, ACDs, and the broader creative team.
- Instill a strong culture of craft, feedback, and continuous improvement.
- Build clear development pathways and succession plans for future creative leaders.
- Attract and retain ambitious, detail-oriented creatives who care deeply about the work.
- Foster an inclusive, collaborative, and high-performing environment.
- Create a culture where people can do their best work while maintaining balance and wellbeing.
6. Innovation & Future Capability
- Champion the innovative adoption of AI-enabled workflows and new creative technologies.
- Partner with Innovation Lab and Product teams to explore and integrate new capabilities.
- Push storytelling forward through new formats, platforms, and production approaches.
- Ensure innovation enhances, rather than replaces, craft and creative thinking.
- Help shape the future of Tag's creative offering across Singapore and the wider JAPAC region.
KEY PERFORMANCE INDICATORS:
- Creative quality and craft across all output
- Client satisfaction and relationship strength
- Contribution to client retention and account growth
- New business involvement and creative win rate
- Team engagement, development, and retention
- Adoption of new technologies and workflows
- Delivery against revenue, margin, and utilisation targets
- Effectiveness of creative work in driving business outcomes
- Contribution to thought leadership and industry recognition
SKILLS AND EXPERIENCE:
Essential
- 15+ years experience across creative, content, advertising, or marketing environments
- Strong art direction background with a portfolio that demonstrates exceptional craft
- Proven experience leading multidisciplinary creative teams while staying close to the work
- Deep passion for craft, detail, and visual storytelling as well as a taste for impactful copywriting
- Expertise across brand, content, social, digital, and integrated communications
- Confidence presenting to and influencing senior stakeholders
- Strong commercial acumen and ability to link creativity to business impact
- Experience in fast-paced, complex, client-facing environments
- Excellent communication and leadership skills
Desirable
- Experience working across APAC or multi-market environments
- Background in content production, creative operations, or scaled ecosystems
- Familiarity with AI-powered creative workflows and automation
- Industry recognition, award-winning work, or thought leadership
- Experience collaborating with delivery, production, and technology teams
KEY RELATIONSHIPS:
- Reports to: Managing Director, Singapore / Head of Creative JAPAC
- Client: Country Lead Singapore, Regional Brand Teams, Singapore Client Teams
- Growth: Local Growth Director
- Creative: Head of Creative JAPAC
- Delivery: Singapore and Malaysia Studio Directors
- Product & Innovation: Chief Product Officer, Innovation Lab
- Operations: Country Lead Singapore, HR and Talent Acquisition
